Core Viewpoint - There are two brands named "无印良品" (MUJI), one from Japan and one from China, leading to confusion among consumers due to their similar branding and product offerings [1][4][6]. Brand Comparison - The Japanese MUJI brand is known for its minimalist design and offers a wide range of products including clothing, home goods, and food, while the Chinese brand focuses primarily on bedding and towels [4][5]. - The pricing strategy differs significantly; Japanese MUJI targets the middle-class market with higher prices, while the Chinese brand adopts a more affordable pricing model [5][6]. Trademark Dispute - The trademark dispute between the two brands has been ongoing for 24 years, with the Chinese brand holding a legally registered trademark that predates the Japanese brand's entry into the market [7][8]. - The Supreme People's Court of China recently upheld the validity of the Chinese brand's trademark, which the Japanese brand expressed regret over, stating it would not affect their overall operations in China [7][10]. - The conflict began in 1999 when the Japanese brand failed to register a key trademark category, leading to the Chinese brand's registration in 2000 [8][10].