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商标之争
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宗馥莉辞职后,“娃小宗”官方账号出现了
华尔街见闻· 2025-10-11 04:29
Core Viewpoint - The article discusses the recent developments surrounding Wahaha Group, including leadership changes and the introduction of a new brand "Wawaixiong" as part of a strategic shift following the founder's passing [4][5]. Group 1: Company Structure and Leadership Changes - Macro Beverage Group Co., Ltd. is a wholly-owned subsidiary of Hengfeng Trading Co., Ltd., with Zhu Lidan as the legal representative and general manager, while Zong Fuli serves as a director [2]. - Zong Fuli resigned from her positions at Wahaha Group on September 12, 2023, but remains the second-largest shareholder with a 29.4% stake [2][3]. - The largest shareholder is Hangzhou Shangcheng Wenshang Travel Investment Holding Group Co., Ltd., holding 46% of the shares [3]. Group 2: Brand Transition and Trademark Issues - Following the death of founder Zong Qinghou in February 2024, there has been significant attention on the future direction of Wahaha Group [4]. - The company plans to transition to a new brand "Wawaixiong" starting from the 2026 sales year, as part of efforts to resolve historical issues and ensure compliance in brand usage [4][5]. - The use of the "Wahaha" trademark requires unanimous consent from all shareholders, highlighting potential conflicts in brand management [4]. Group 3: Management and Operational Developments - Yian Xuefeng, the production center director of Macro Beverage Group, has returned to work after being under investigation for disciplinary issues, indicating a potential shift in management dynamics [5][6]. - Despite rumors of Zong Fuli being taken away for questioning, she resumed work on October 9, 2023, suggesting stability in her role [6].
都2025年了,王老吉和加多宝还在争商标,这背后是礼盒遇冷、出海大热
3 6 Ke· 2025-10-11 03:21
Core Viewpoint - The ongoing trademark dispute between Guangzhou Pharmaceutical Group and JDB Group over the "Wong Lo Kat" brand highlights the challenges in the herbal tea market, which has been struggling in recent years [1][2]. Trademark Dispute - On October 10, JDB issued a statement regarding the ownership of the "Wong Lo Kat" trademark overseas, marking the second such statement in a short period [2]. - Guangzhou Pharmaceutical Group claims to have registered the "Wong Lo Kat" trademark in over 100 countries, accusing JDB of misinterpreting trademark law and hindering international business development [2]. - The dispute has shifted focus to overseas markets, indicating a prolonged legal battle similar to the ongoing Red Bull trademark case [2]. Brand History and Market Strategy - The "Wong Lo Kat" brand has a long history, with its overseas registration linked to the descendants of Wang Zebang, who authorized JDB to use the brand [4]. - JDB's strategy involved rebranding "Wong Lo Kat" to "JDB" in overseas markets to maintain brand consistency and avoid consumer confusion [4]. - In 2023, Guangzhou Pharmaceutical launched an overseas plan for "Wong Lo Kat" and registered the "Walovi" trademark, although the name may not resonate with younger consumers [5]. Sales Performance - Both companies experienced a significant decline in gift box sales during the recent Mid-Autumn Festival and National Day, marking one of the coldest years for sales [8][10]. - The overall gifting market has been affected by various factors, including poor weather and changing consumer behavior, leading to a decrease in impulse purchases [10]. - The traditional gifting market has been in decline, with younger consumers less inclined to participate in gifting traditions [10]. Market Opportunities and Challenges - Both companies are facing challenges in the domestic market, with missed opportunities in emerging product categories such as sugar-free tea and plant-based beverages [13]. - The overseas market presents potential growth opportunities, especially as more Chinese companies target international consumers [13]. - The competition for market share in the herbal tea segment is intensifying, with both companies reluctant to cede ground in this lucrative area [13].
两个无印良品,傻傻分不清
3 6 Ke· 2025-07-24 08:45
Core Viewpoint - There are two brands named "无印良品" (MUJI), one from Japan and one from China, leading to confusion among consumers due to their similar branding and product offerings [1][4][6]. Brand Comparison - The Japanese MUJI brand is known for its minimalist design and offers a wide range of products including clothing, home goods, and food, while the Chinese brand focuses primarily on bedding and towels [4][5]. - The pricing strategy differs significantly; Japanese MUJI targets the middle-class market with higher prices, while the Chinese brand adopts a more affordable pricing model [5][6]. Trademark Dispute - The trademark dispute between the two brands has been ongoing for 24 years, with the Chinese brand holding a legally registered trademark that predates the Japanese brand's entry into the market [7][8]. - The Supreme People's Court of China recently upheld the validity of the Chinese brand's trademark, which the Japanese brand expressed regret over, stating it would not affect their overall operations in China [7][10]. - The conflict began in 1999 when the Japanese brand failed to register a key trademark category, leading to the Chinese brand's registration in 2000 [8][10].