Core Insights - The Asian Brand Conference held in Hong Kong on September 24 announced the 2025 edition of the "Asian Brand 500," where China's Wuliangye ranked 29th overall, improving by one position from the previous year and making it into the "Top 10 Most Loved National Brands" sub-list, showcasing its strong brand power [1][3] Brand Performance - The "Asian Brand 500" list evaluates brands based on their influence in Asia, with 217 brands from China (including Hong Kong, Macau, and Taiwan) making the list, accounting for 43.40% of the total, the highest among all participating countries and regions [1][3] - Wuliangye achieved full scores of 5 in brand influence, brand loyalty, and Asian leadership, ranking second in the food and beverage sector, highlighting its growing international brand influence [3] Consumer Loyalty - A survey conducted by the World Brand Lab over thirteen years indicates that consumer loyalty towards domestic brands in mainland China has risen from 36% over a decade ago to 71% today, reflecting a significant shift in cultural confidence and brand recognition [3] Innovation and Marketing Strategies - In response to changing consumer preferences, Wuliangye has launched innovative products such as 29° Wuliangye, "Wuliang Highball" sparkling wine, and themed consumption experiences like "Wuliang·Zhi Zao" stores and various cultural events, catering to diverse consumer needs [4] - The company actively participates in high-profile events like the Boao Forum for Asia and collaborates with major platforms to enhance brand visibility, engaging millions through interactive activities [4] Future Direction - Wuliangye aims to continue its brand philosophy of "Harmony and Coexistence," focusing on high-quality products, creative expressions, and a broader vision to tell the story of Chinese liquor and showcase the unique charm of national brands to the world [4]