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五粮液“稳健”应对行业调整:全面提升“应市能力” 持续提升股东回报
21世纪经济报道· 2025-06-22 07:25
"当前白酒消费深刻变革,消费年轻化、场景日常化、品质悦己化、渠道数字化、价值情感化等趋势变 量交织共振。对于企业而言,关键还是要善于化危为机、危中寻机,心无旁骛地走好自己的路、做好自 己的事,以自身发展的确定性应对外部环境的不确定性。" 6月2 0日举行的五粮液2 0 2 4年度股东大会上,面对远道而来的投资者,五粮液集团(股份)公 司党委书记、董事长曾从钦在投资者交流环节一开场就给出积极表态。 2 0 2 4年以来,白酒行业进入深度调整期,全方位考验企业的经营底色。面对形势变幻,五粮 液始终以"稳健发展"应万变——2 0 2 4年营收、净利润双增,连续十年保持稳健增长,2 0 2 5年 一季度营收、净利润继续保持稳健正增长。 尽管今年行业调整期持续,五粮液管理层在股东大会上表示将依旧保持"稳健"发展目标—— 今年将持续推动质的有效提升和量的合理增长,营业总收入与宏观经济指标保持一致。 "当前白酒行业已经进入全面深度调整的'深水区',化解这一系列矛盾的核心,是回归消费需 求原点,以更好的产品、文化、服务和投资回报满足产品市场和资本市场的期待。"五粮液股 份公司党委副书记、副董事长、总经理华涛指出。 为 推 进 ...
五粮液亮相日本世博会:重构白酒出海新范式,与世界共和美
Tai Mei Ti A P P· 2025-04-30 14:59
Group 1 - The core theme of the 2025 Osaka World Expo is "Envisioning a Revitalized Future Society," with 158 countries and regions participating, and Wuliangye being the first Chinese liquor brand to officially appear in the China Pavilion [2][3] - Wuliangye aims to showcase Chinese traditional culture and its unique brewing techniques through various promotional activities, including exhibitions and collaborations with Michelin-starred restaurants [4][5] - The company emphasizes its commitment to green development and ecological sustainability, aligning with the Expo's theme of building a community of life between humans and nature [8][9] Group 2 - Wuliangye has a historical connection with world expos, having participated in several significant events over the past century, including the Panama International Exposition in 1915 and the Shanghai Expo in 2010 [3][4] - The company has introduced innovative products and experiences at the Osaka Expo, such as the first overseas authorized experience restaurant and limited-time offerings like cocktails and white liquor coffee [7][12] - Wuliangye's strategic focus includes creating a zero-carbon enterprise and enhancing its circular economy, with plans to invest 2.586 billion yuan in 2025 for key projects [12][13] Group 3 - The company is actively expanding its international presence, particularly in Japan, where it has established various sales channels and marketing strategies to enhance brand recognition [14][16] - Wuliangye's "He Mei Global Tour" initiative has been launched to promote Chinese liquor culture globally, with previous events held in multiple countries [13][16] - The brand's value continues to rise, as evidenced by its ranking in the "World's 500 Most Valuable Brands" list, where it improved its position to 219th, marking an 8-place increase [17]
点亮2025大阪世博会:五粮液以创新表达擘画中国白酒国际化篇章
Jing Ji Guan Cha Wang· 2025-04-30 03:01
Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]
以“和美”文化为笔,五粮液亮相大阪世博会书写中国品牌活力担当
Xin Jing Bao· 2025-04-29 11:09
近期,2025年日本大阪世界博览会(简称"大阪世博会")在日本大阪正式开园,4月28日,在大阪世博会中国馆,馆长晏晨晖向五粮液股份公司副董事 长、总经理华涛授予"2025大阪世博会中国馆高级合作伙伴"证书。五粮液再次以中国白酒领军者身份亮相世博舞台,成为首个在大阪世博会中国馆亮相的 中国白酒品牌,以酒载道,传递中国的"和美"韵味,展现中国文化、民族品牌的独特魅力与自信风采。 五粮液自1915年跨海远行,在巴拿马万国博览会大放异彩,110年来,持续赓续"世博情谊",此次以全新姿态亮相大阪世博会,继续向世界分享"大国浓 香"的时代风华。 本届世博会期间,五粮液通过深度融入中国馆"共同构建人与自然生命共同体——绿色发展的未来社会"展陈,发布五粮液2025年大阪世博会中国馆纪念礼 盒,联动全球市场开启"五粮液·世博季"营销活动、首家海外授权体验餐厅落地东京、首次开设海外限定主题快闪店,深度参与2025年大阪世博会中国馆 四川活动周系列活动,独家冠名"和美五粮"熊猫之夜·品味四川国际商务交流会,联袂合作双宝文化艺术展,亮相川品耀世博展、中国(四川)-日本经贸 交流会暨企业恳谈会等一系列活动,以美酒为载体,创新场景营销, ...
五粮液限定快闪体验店大阪火热营业:打造出海新范式 共享和美新体验
Huan Qiu Wang· 2025-04-29 04:22
Group 1 - The Osaka World Expo 2025 has opened, with Wuliangye as a senior partner of the China Pavilion, marking its first official appearance as a Chinese liquor brand [1][3] - Wuliangye is launching the "Wuliangye Expo Season" marketing campaign, creating a limited-time experience store to promote its brand and the "He Mei" cultural concept [1][5] - The Expo serves as a platform for cultural exchange and economic development, with the China Pavilion showcasing traditional ecological wisdom and green development concepts [1][8] Group 2 - The Wuliangye limited-time experience store features innovative cocktails and interactive activities aimed at engaging younger consumers and integrating traditional liquor culture into modern lifestyles [3][5] - Wuliangye has been present in the Japanese market for over 20 years, with a diverse distribution network including supermarkets, restaurants, and e-commerce platforms [8] - The company aims to enhance its global presence by participating in international events and promoting Chinese liquor culture, with products currently available in 62 countries and regions [8]