Core Insights - Nanjing has emerged as the top tourist city during the summer, driven by the "Super League" events and significant cultural activities [1][4] - The total number of visitors to Nanjing during July and August reached 52.36 million, marking a 15% year-on-year increase [1] Visitor Statistics - The city welcomed 38.18 million visitors to monitored scenic spots, a 6.7% increase year-on-year, while rural monitoring points received 5.39 million visitors, up 8.1% [2] - Cultural and museum venues saw a remarkable 36.8% increase in visitors, totaling 3.62 million [2] - External visitors accounted for 68.6% of total tourists, with 55.9% coming from outside the province [2] Visitor Behavior - The average stay duration for tourists increased to 32.3 hours, up by 1.2 hours year-on-year, with overnight visitors reaching 19.36 million, a 15.2% increase [3] - The overnight rate for out-of-province visitors was 70.1% [3] Economic Impact - Total cultural and tourism consumption in Nanjing during the summer reached 46.63 billion yuan, reflecting an 11.2% year-on-year growth [4] - The occupancy rate of star-rated hotels rose to 78.43%, an increase of 2.82% compared to the previous year [4] Event Influence - Nanjing hosted 55 large-scale performances from January to August, attracting 425,000 attendees and generating a box office revenue of 367 million yuan, a 25.5% increase year-on-year [5] - The average ticket price for these events exceeded 850 yuan, significantly boosting surrounding consumption [5] Popularity Rankings - Nanjing ranked first in Meituan's list of top ten popular tourist cities for the summer, with significant growth in hotel bookings reported by Ctrip [5] - Nanjing's "3-day tour" package topped the list of popular domestic group tours on Tuniu [5]