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买精华送金片、买香水送鲜花……京东服饰美妆心动购物季“礼上加礼”玩转仪式感
Zhong Jin Zai Xian· 2025-05-16 10:58
Group 1 - JD.com launches a new gifting initiative called "Gift on Gift" in collaboration with luxury brands like Helena Rubinstein, SK-II, YSL, Jo Malone, and Zhou Dazheng, offering consumers additional gifts such as flowers, movie tickets, gold stickers, lipstick gift boxes, and silk scarves with their purchases [1][2] - The "Gift on Gift" campaign covers multiple categories including beauty and skincare, gold jewelry, watches and glasses, bags and accessories, and luxury goods, featuring brands like BURBERRY, YSL, Estée Lauder, Longines, Jo Malone, Zhou Dazheng, and MICHAEL KORS [1] - JD.com provides various promotional offers such as an 85% discount for gifting and a buy-one-get-one-free deal on beauty products, enhancing the gifting experience for consumers [1][2] Group 2 - The gifting feature on JD.com has been upgraded to offer a more convenient experience, allowing consumers to access a dedicated gifting page and utilize a "group gifting" function to send multiple gifts to friends [2] - The campaign aims to enhance the romantic experience of gifting during the upcoming holiday season, encouraging consumers to select thoughtful gifts for their loved ones [2]