Group 1 - JD.com launches a new gifting initiative called "Gift on Gift" in collaboration with luxury brands like Helena Rubinstein, SK-II, YSL, Jo Malone, and Zhou Dazheng, offering consumers additional gifts such as flowers, movie tickets, gold stickers, lipstick gift boxes, and silk scarves with their purchases [1][2] - The "Gift on Gift" campaign covers multiple categories including beauty and skincare, gold jewelry, watches and glasses, bags and accessories, and luxury goods, featuring brands like BURBERRY, YSL, Estée Lauder, Longines, Jo Malone, Zhou Dazheng, and MICHAEL KORS [1] - JD.com provides various promotional offers such as an 85% discount for gifting and a buy-one-get-one-free deal on beauty products, enhancing the gifting experience for consumers [1][2] Group 2 - The gifting feature on JD.com has been upgraded to offer a more convenient experience, allowing consumers to access a dedicated gifting page and utilize a "group gifting" function to send multiple gifts to friends [2] - The campaign aims to enhance the romantic experience of gifting during the upcoming holiday season, encouraging consumers to select thoughtful gifts for their loved ones [2]

Core Insights - The article discusses the preparations by merchants in Tazhong New City for the upcoming "May Day" holiday, focusing on promotional activities aimed at boosting consumer spending and enhancing market vibrancy [1] Group 1: Promotional Activities - Merchants are launching various promotional initiatives for the "May Day" shopping season, including discounts and gift promotions to attract consumers [1] - Themed marketing and cultural experiences are being introduced, such as "Spring Fashion Week" discounts, to enhance shopping enjoyment [1] - Integration of online and offline services is being utilized, allowing consumers to quickly manage memberships and redeem points through digital platforms [1] Group 2: Market Regulation - The New City Market Supervision Administration is implementing measures to ensure the orderly conduct of promotional activities, including price and quality inspections in key sectors [1] - Food safety is being prioritized, with inspections on local specialty foods to mitigate risks associated with high-demand items during the holiday [1] - Consumer complaints are being addressed efficiently through platforms like "12315" and "12345," ensuring consumer rights are protected [1] Group 3: Support for Merchants - The New City Market Supervision Administration is providing support to merchants by offering on-site guidance to ensure compliance with regulations and quality standards [1] - Intellectual property protection is being strengthened for local specialty brands, safeguarding merchants' legal rights [1]