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消费新观察|黄浦江风“吹热”夜经济 多元业态点亮“夜上海”
Sou Hu Cai Jing· 2025-09-12 09:25
Core Insights - Shanghai's night economy is experiencing a revival, particularly in the Xuhui District's West Bund Dream Center, which has become a popular destination for nightlife activities [1][3][5] Group 1: Night Economy Activation - Over 30 businesses along the riverside have extended their operating hours to 24:00 from Friday to Sunday, leading to a reported increase in weekend sales by approximately 17% compared to usual [3][7] - The outdoor dining areas have become a significant attraction, with customers often waiting up to two hours during peak times to enjoy meals with views of the Huangpu River [3][5] Group 2: Cultural and Entertainment Offerings - The West Bund Dream Center features free outdoor music and film festivals, enhancing the cultural experience for visitors and contributing to the area's vibrant atmosphere [5][7] - Starting in late September, the center will host various light shows and drone performances as part of the Shanghai International Light and Shadow Festival, further enriching the nighttime offerings [5][7] Group 3: Overall Economic Impact - The overall foot traffic at the West Bund Dream Center increased by 23.8% and 10.4% in July and August, respectively, with nearly half of the revenue generated after 18:00 [7] - Since June, Shanghai's total nighttime consumption has reached 880.09 billion yuan, reflecting a year-on-year growth of 3.3% [7]