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“智慧旅游”重塑文旅消费体验 数字技术让“诗和远方”触手可及
Yang Shi Wang· 2025-11-17 01:33
Core Insights - The State Council of China has issued implementation opinions to accelerate the application of digital technology in the cultural and tourism sectors, aiming to make cultural experiences more accessible and immersive [1] Group 1: Digital Technology in Cultural and Tourism - Digital technologies such as AI and VR are being utilized to create interactive and immersive experiences in cultural exhibitions, allowing visitors to engage with traditional culture in innovative ways [5][7] - In museums like the Nanjing Museum and Sanxingdui Museum, advanced technologies enable visitors to experience historical narratives and artifacts in a more engaging manner, enhancing the overall visitor experience [7] - The integration of digital technology is transforming the tourism consumption experience from mere sightseeing to interactive and immersive engagements, supported by AI, VR, and 5G technologies [9] Group 2: AI and Smart Tourism - The introduction of AI-powered tour guides in scenic areas, such as Huangshan, provides personalized experiences by offering real-time guidance and information based on visitors' locations [11] - The use of a digital model in Zhejiang allows tourists to access comprehensive travel information through a single QR code, streamlining the travel experience [9] Group 3: Innovative Cultural Presentations - Drone performances have become a new highlight in cultural tourism, exemplified by a recent event in Hubei where 3,500 drones created a visually stunning display, merging poetry and technology [15]
徐汇风华 精雕细琢城市空间 千年古韵碰撞科创浪潮
Shang Hai Zheng Quan Bao· 2025-10-29 18:01
Core Insights - The article highlights the achievements and future plans of the cultural and tourism industry in Shanghai's Xuhui District, emphasizing the integration of culture, technology, and consumption to create a billion-level industry scale [2][3]. Group 1: Industry Development - Xuhui District has hosted over a thousand cultural and sports events in the first three quarters of this year, with the FISE extreme sports event attracting nearly 900 top athletes from 34 countries, generating an economic boost of 9.62 billion yuan [2]. - The district has developed key areas such as Longhua, Hengfu, Art West Bank, and Xujiahui Academy, which serve as destinations for leisure and tourism while showcasing the integration of culture, commerce, and sports [2]. Group 2: Business Environment - Xuhui District focuses on enhancing the business environment by addressing enterprise needs and has launched the "Thousand Sails Plan" to support small and medium-sized enterprises [3]. - The district is home to 60% of Shanghai's leading gaming companies and has established a gaming industry service center to provide comprehensive support for businesses from incubation to international expansion [3]. Group 3: Future Initiatives - Xuhui District aims to foster new cultural productivity and enhance the high-quality development system of the cultural tourism industry, integrating cutting-edge technologies like the metaverse and artificial intelligence [4]. - The district plans to promote new immersive experiences such as drone performances and low-altitude tours, while also expanding outdoor and ice-snow economies to unlock consumer potential [4].
前三季度服务消费提质升级 文旅融合+科技赋能激活市场活力
Yang Shi Wang· 2025-10-26 02:58
Core Viewpoint - The service consumption sector is experiencing rapid growth this year, driven by new scenarios and experiences, particularly in the context of cultural and tourism integration [1][8]. Group 1: Service Consumption Growth - Service retail sales increased by 5.2% year-on-year in the first three quarters, surpassing the 0.6% growth in goods retail sales during the same period [5][8]. - The cultural and recreational service categories, as well as tourism consulting and rental services, achieved double-digit growth, indicating a surge in new cultural tourism consumption scenarios [5][8]. Group 2: Innovative Experiences - Tourists are increasingly seeking immersive experiences rather than just sightseeing, as seen in the Qingming Riverside Landscape Garden in Kaifeng, where visitors can interact with performers and engage in themed dining experiences [3][5]. - Modern technologies, such as VR and large-scale 8K projection, are being utilized to create new service consumption experiences, exemplified by immersive centers in Chengdu and the stunning aurora displays in Mohe [5][8]. Group 3: Technological Integration - The demand for drone performances has surged, with sales increasing by over 100% this year, and these performances are expanding into international markets [6][10]. - Companies are innovating by combining drone light shows with projection technology, enhancing the entertainment experience and reaching over 40 countries globally [6][10]. Group 4: Cultural and Technological Fusion - The integration of culture and technology is enhancing consumer experiences, with significant revenue growth reported in the cultural arts and travel service sectors, at 13.3% and 9.5% respectively from January to August [8][11]. - Encouragement for cultural enterprises to adopt artificial intelligence and innovate in cultural product offerings is emphasized to improve quality and service [11].
科技游升温,文旅新体验
Ren Min Ri Bao· 2025-10-22 22:02
Core Viewpoint - The integration of advanced technologies such as artificial intelligence and virtual reality is transforming the tourism industry, creating interactive and immersive experiences for visitors [1] Group 1: Technological Innovations in Tourism - Scenic spots are increasingly utilizing technologies like AI and drones to enhance visitor experiences, exemplified by the 1500 drones launched at the AI tower in Wuxi, Jiangsu, which stands 25 meters tall [1] - The combination of digital technologies in attractions is turning them into popular destinations for tourists seeking futuristic experiences [1] Group 2: Impact on Cultural and Tourism Industry - The rise of technology-driven tourism is shifting the perception of high-tech from being abstract to tangible experiences, thus upgrading tourism from mere sensory consumption to a quest for knowledge [1] - The advancements in fields such as artificial intelligence, quantum computing, and aerospace are significantly stimulating public curiosity about technology, positioning tech tourism as a new pillar for innovation in the cultural and tourism sectors [1]
科技游升温 文旅新体验
Ren Min Ri Bao· 2025-10-22 21:58
Core Insights - The article highlights the emergence of technology-driven tourism experiences, integrating artificial intelligence and virtual reality to create interactive and immersive environments for visitors [1] Group 1: Technological Integration in Tourism - Various scenic spots and cultural venues are increasingly adopting technology to create engaging experiences, such as the AI tower in Wuxi, Jiangsu, which features 1,500 drones and a height of 25 meters [1] - The integration of advanced technologies like AI, quantum computing, and aerospace is significantly enhancing public interest in technology, transforming tourism into a more exploratory and value-driven experience [1] Group 2: Impact on Cultural and Tourism Industry - The trend of technology tourism is shifting the perception of high-tech from being abstract to tangible, allowing tourists to "touch the future" and elevating sensory consumption to knowledge exploration [1] - This transformation is positioned as a new pivot for innovation and upgrading within the cultural and tourism industry [1]
丹阳 “十一” 假期文旅市场供需两旺,多元业态点燃消费活力
Yang Zi Wan Bao Wang· 2025-10-11 07:12
Group 1: Market Performance - During the "Golden Week" from October 1 to 8, Danyang's cultural tourism market showed strong supply and demand, with 548,000 visitors recorded, a 95.7% increase from last year's 280,000 visitors [1] - The main sources of visitors included cities within Jiangsu province such as Nanjing, Changzhou, and Suzhou, as well as from outside the province including Shanghai, Anhui, and Zhejiang, indicating Danyang's strong appeal in the tourism sector [1] Group 2: Innovative Business Models - Danyang focused on cultural and tourism integration by breaking traditional boundaries with innovative business models, highlighted by the grand opening of "Canal 1958" during the National Day holiday, attracting over 220,000 visitors, a 29% increase year-on-year [2] - The business model combines eyewear services with leisure activities, creating a diverse experience for visitors, including markets and performances, catering to various consumer needs [2] Group 3: Consumer Engagement and Events - The Huanglian Mountain Scenic Area organized immersive cultural tourism activities during the holiday, attracting 223,000 visitors, with a peak of over 80,000 visitors on October 5 [3] - Danyang launched a "coupon campaign" with 200,000 yuan in vouchers to stimulate consumption, covering a wide range of sectors including food, accommodation, and attractions, effectively energizing local spending [3] Group 4: Cultural Enrichment Initiatives - Various cultural venues in Danyang hosted activities themed around "Celebrating with the Nation," with the Danyang Memorial Hall receiving over 8,400 visitors, showcasing historical exhibitions that ignited patriotic sentiments [5] - The Danyang Art Museum held engaging events, including public experience classes and exhibitions, attracting significant public interest and participation [6] Group 5: Overall Economic Impact - Danyang's multi-faceted approach to cultural tourism, consumer promotion, and cultural enrichment has led to a prosperous tourism market, contributing to the high-quality development of the regional economy [6]
别只看人数和花费,6 个关键词揭“双节”文旅新趋势
21世纪经济报道· 2025-10-10 10:27
Core Insights - The article emphasizes the need for a comprehensive analysis of holiday consumption trends in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1][4]. Group 1: Tourist Volume - In 11 cities analyzed, 8 cities are projected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1]. - The total number of tourists in these cities is expected to grow compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [4][5]. Group 2: Per Capita Spending - Among 9 cities reporting tourist spending data, the number of cities with per capita spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in spending across all cities [6]. Group 3: Group Travel Development - The integration of urban transportation has led to increased mobility among tourists within metropolitan areas, with a notable rise in car rental orders, particularly in cities like Chengdu, which serves as a hub for surrounding tourist attractions [9]. Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with examples such as drone performances replacing traditional fireworks, enhancing the nighttime economy [10][11]. Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is evident, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [12]. Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase, and Shenzhen experiencing a 145.2% rise in foreign tourists [12]. Conclusion - The article highlights discrepancies in statistical methodologies across cities, suggesting a need for standardized reporting to accurately reflect holiday tourism performance [13][14].
六个关键词,看国内城市“双节”文旅发展新趋势
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 13:17
Core Insights - The article emphasizes the need for a more comprehensive analysis of holiday consumption in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1] Group 1: Tourist Volume - In the 11 cities analyzed, 8 cities are expected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1][2] - The total number of tourists in these cities has increased compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [2][3] Group 2: Tourist Spending - In 9 cities that reported tourist spending data, the number of cities with an average spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in per capita spending across all cities [4][5] - Chengdu's average spending reached 1,025.40 yuan in 2025, up from 952.12 yuan in 2024, reflecting enhanced consumption capabilities [5] Group 3: Group Travel Development - The integration of urban transportation has led to increased movement of tourists within urban clusters, with a notable rise in car rental orders during the holiday period [6] - Chengdu's popularity as a rental car destination is attributed to its proximity to numerous attractive tourist sites [6] Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with drone shows replacing traditional fireworks as a key nighttime economic activity [6][7] - In Xi'an, technology is enhancing cultural experiences, leading to significant increases in visitor numbers at local attractions [7] Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is gaining traction, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [8] - Shanghai's sports events during the holiday period have also contributed to increased tourism and local spending [8] Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase year-on-year [8] - Shenzhen also experienced a significant rise in foreign visitors, with a 145.2% increase, highlighting the growing appeal of cross-border travel [8] Group 7: Conclusion and Future Directions - The article notes discrepancies in statistical methodologies across cities, which can lead to inaccurate comparisons [9] - It suggests that cities should standardize their statistical approaches and enhance transparency regarding urban cluster consumption data to better reflect holiday market performance [9]
视频700架无人机以天为幕以光为笔,绘就“文旅+科技”新画卷,打造低空经济应用标杆性案例
Qi Lu Wan Bao· 2025-10-07 13:25
Core Insights - The event in Yangzhou, combining technology and art, showcases the integration of low-altitude economy with cultural tourism, marking a significant development for the ancient city [1][10] - The drone light show, held from October 5 to 8, was a collaborative effort between Jiangsu Yushengtong Technology and Yangzhou Ecological Technology New City, highlighting the fusion of "cultural tourism + technology" [1][6] Group 1: Event Highlights - The drone performance featured 700 drones creating various formations, including messages of national pride and local promotion, enhancing the festive atmosphere [5][10] - The show served as a dynamic window to display Yangzhou's city image and cultural depth, with each visual meticulously programmed [6][10] Group 2: Company and Industry Insights - Jiangsu Yushengtong Technology, an innovative enterprise in the ecological technology new city, focuses on the development of intelligent drone systems and has a nationwide presence [6] - The collaboration between Yushengtong and Yangzhou Ecological Technology New City exemplifies a successful integration of technical capabilities and urban cultural strategies, setting a benchmark for commercial applications in the low-altitude economy [6][10] - The rise of low-altitude economy presents new opportunities for the cultural tourism industry, with drone performances becoming a novel medium for city marketing and tourism experiences [10]
700架无人机以天为幕以光为笔,绘就“文旅+科技”新画卷,打造低空经济应用标杆性案例
Yang Zi Wan Bao Wang· 2025-10-07 06:54
Core Insights - The event in Yangzhou, combining technology and art, showcases the integration of low-altitude economy with cultural tourism, marking a significant development for the ancient city [1][10] - The drone light show, held from October 5 to 8, was a collaborative effort between Jiangsu Yushengtong Technology and Yangzhou Ecological Technology New City, highlighting the fusion of "cultural tourism + technology" [1][6] Group 1: Event Highlights - The drone performance featured 700 drones creating various visual displays, including messages of national pride and local promotion, enhancing the festive atmosphere [5][10] - The show served as a dynamic window to showcase Yangzhou's city image and cultural depth, with each visual meticulously programmed [6][10] Group 2: Company and Industry Impact - Jiangsu Yushengtong Technology, an innovative enterprise, is focused on the development of intelligent drone systems and has a nationwide presence, indicating its strong capabilities in low-altitude economic applications [6][10] - The collaboration between Yushengtong and Yangzhou Ecological Technology New City sets a benchmark for the commercialization of low-altitude economy applications, demonstrating the potential for deeper integration of technology in cultural tourism [6][10] Group 3: Broader Implications - The rise of low-altitude economy presents new opportunities for the cultural tourism industry, with drone performances becoming a novel medium for city marketing and tourism experiences [10] - The event included various activities, such as circus performances and musical fountains, showcasing the vibrant potential of Yangzhou's cultural tourism sector [10]