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重庆主城9月四家“胖永辉”调改启幕:大坪、较场口、四公里、风临路店共筑品质生活新标杆
Sou Hu Cai Jing· 2025-09-12 06:52
Core Viewpoint - The retail industry in Chongqing is undergoing a significant transformation focused on quality and expansion, with Yonghui Supermarket leading the way through innovative store formats and enhanced consumer experiences [1][12]. Group 1: Store Innovations - Yonghui Supermarket has launched four newly renovated stores in Chongqing within a month, adopting the "Pang Dong Lai" model to enhance product offerings and customer service [1][12]. - The new stores are strategically located in key urban areas, aiming to become quality living centers for local residents by providing convenient and high-quality shopping experiences [3][12]. Group 2: Product and Service Enhancements - The renovated stores have significantly increased the proportion of fresh and ready-to-eat products, introducing local specialties and seasonal seafood to cater to local tastes [3][5]. - The bakery section has become a highlight, featuring a variety of freshly baked goods that appeal to consumers, such as Swiss rolls and fruit tarts [5][9]. - The stores have implemented a "468 freshness principle" to ensure product quality, with dynamic pricing strategies to minimize inventory loss and offer fresh products at competitive prices [11]. Group 3: Customer Experience Improvements - Store layouts have been redesigned for better accessibility and comfort, with wider aisles and a more user-friendly arrangement of products [9][12]. - Enhanced customer services include facilities for health monitoring, pet care, and free product processing, which contribute to a more pleasant shopping experience [9][11]. Group 4: Employee Welfare and Community Impact - Employee compensation and benefits have been improved, fostering a positive work environment that translates into better customer service [11][12]. - The transformation of these stores is expected to stimulate local commerce, encouraging customers to engage in surrounding community businesses, thus enriching the local economy [12][15]. Group 5: Strategic Goals - Yonghui Supermarket aims to strengthen its presence in Chongqing as part of the city's development as an international consumption center, emphasizing quality retail to meet the needs of local families [15].