Core Insights - Hisense Home Appliances Group has significantly increased its investment in trust financial products, with a total subscription amount of 160.43 billion yuan in 2023, of which 110.53 billion yuan is in trust products, accounting for 68.90% of the total [1][3] Group 1: Investment in Trust Products - Hisense Home Appliances has subscribed to trust products worth 68 billion yuan in 2023, increasing to 111 billion yuan in 2024, and has already surpassed 110 billion yuan in 2025 [2] - The company has engaged with six trust companies, including Western Trust and China Grain Trust, for its trust product subscriptions [2] - The recent investment includes 17.8 billion yuan in two fixed-income trust plans with Western Trust [1] Group 2: Financial Performance - Hisense Home Appliances reported a revenue of 927.46 billion yuan in 2024, a year-on-year increase of 8.35%, and a net profit of 33.48 billion yuan, up 17.99% [3] - In the first half of 2025, the company achieved a revenue of 493.40 billion yuan, reflecting a 1.44% year-on-year growth, with a net profit of 20.77 billion yuan, up 3.01% [3] Group 3: Regulatory Compliance and Strategy - The company operates within a compliant framework, having received approval to use up to 230 billion yuan of idle funds for short-term low-risk investments [3] - Hisense Home Appliances prefers low-risk fixed-income trust products, collaborating with trust companies that have state-owned enterprise backgrounds [3] Group 4: Industry Context - A total of 40 listed companies have invested over 158.74 billion yuan in trust products this year, with Hisense leading at 110.53 billion yuan [4] - Trust financial products are favored by listed companies for their efficiency in capital utilization and risk management, especially in the current fixed-income trend [4]