南方财经全媒体记者 林汉垚 家电巨头海信家电集团股份有限公司（以下简称"海信家电"）持续加码信托理财。 近日，海信家电公告称，2025年7月3日至9月2日期间，附属公司空调公司及冰箱营销公司与西部信托订 立理财协议，斥资17.8亿元认购"永宁1号债券投资集合资金信托计划"及"永宁9号债券投资集合资金信 托计划"，上述两款产品均为固定收益类、中低风险产品。 其中，在1月15日至2月24日间，海信家电及附属空调公司合计认购百瑞信托旗下产品6.3亿元；1月21日 至4月17日合计认购中粮信托旗下产品18.75亿元；2月6日至7月15日间合计认购华能信托旗下产品29.73 亿元；2月27日至3月18日合计认购金谷信托旗下产品26.1亿元；3月18日至6月26日间合计认购重庆信托 旗下产品10.96亿元；6月26日至6月30日合计认购西部信托旗下产品18.7亿元。 作为信托产品的持有大户，海信家电经营表现为其信托投资提供资金支持。最近两年，海信家电营收实 现持续增长，2024年，海信家电实现营业收入927.46亿元，同比增长8.35%；归母净利润33.48亿元，同 比增长17.99%；2025年上半年实现营收493.4 ...

Core Viewpoint - Hisense Electric, a major appliance giant with a market value exceeding 30 billion yuan, has aggressively invested in trust financial products, spending nearly four times its net profit for 2024 within a year, indicating a strong commitment to financial management and investment strategies [1][2][3]. Investment Strategy - Hisense Electric has signed trust agreements totaling 124 billion yuan in the past year, with significant investments in various trust products, showcasing its status as a major player in trust financial management [2][3][5]. - The company has consistently increased its investment in trust products, with total subscriptions rising from 68 billion yuan in 2023 to 111 billion yuan in 2024, and surpassing 124 billion yuan in just the first half of 2025 [5][6]. Financial Performance - In 2024, Hisense Electric reported a revenue of 927 billion yuan, a year-on-year increase of 8.35%, and a net profit of 33.48 billion yuan, up 17.99% [15]. - The company's financial assets grew significantly, with trading financial assets increasing from 26.21 billion yuan in 2020 to 162.09 billion yuan in 2024, contributing to 15% of its net profit [8][9]. Leadership Changes - The appointment of Gao Yuling, a finance expert born in the 1980s, as the new chairperson reflects a trend towards younger leadership within Hisense Group, which is expected to bring fresh perspectives to the company's financial strategies [11][14][19]. - Gao Yuling's background in finance and experience in mergers and acquisitions positions her well to navigate the challenges of both domestic and international markets [19][20]. Market Challenges - The air conditioning market is facing intense competition, with major players like Gree, Midea, and Haier dominating the landscape, putting pressure on Hisense Electric to find new growth opportunities [17][21]. - Despite a decline in operating cash flow and profit margins, Hisense Electric is focusing on innovative products and strategic partnerships to enhance its market position [10][23]. Future Outlook - Hisense Electric aims to expand its overseas market presence, leveraging its past acquisition experiences to optimize its international business structure [20][21]. - The company is also exploring new product offerings, such as AI-driven air conditioning solutions, to capture market share and drive revenue growth [23].