Core Insights - The article highlights the success of the "Tea, Porcelain, and Incense" live-streaming event initiated by Taobao Guohuo Yanxuan, which showcased high-quality products from Quanzhou's industrial belt, leading to significant sales growth and consumer engagement [1][3][5] Group 1: Sales Performance - In a live-streaming event, 403 people placed orders for handmade lacquer bead bracelets within one minute, and 1,000 units of Yongchun goose pear incense were sold during the event [1] - The sales of incense products saw a remarkable increase, with core products from Yongchun's incense industry experiencing an 800% year-on-year growth in transaction volume [1] - The sales of line incense products increased by 280% year-on-year, while derivative products like incense bracelets surged by 700% and incense bags by 340% [1] Group 2: Consumer Engagement - The live-streaming event enhanced consumer awareness of the geographical indicators of "Dehua White Porcelain," leading to a willingness to pay a premium for authentic products [3] - The integration of "Tea, Porcelain, and Incense" as a new lifestyle scene has contributed to the continuous growth of tea set consumption, which increased by 111.8% month-on-month [3] - The live-streaming format has significantly improved consumer trust and recognition, resulting in a 30% higher repurchase rate compared to regular traffic users [9] Group 3: Business Strategy - Taobao Guohuo Yanxuan has focused on long-term sustainable development by building brand and user assets around geographical identifiers and product quality [11] - The initiative has led to the establishment of over 30 live-streaming events covering more than 20 distinctive industrial belts, creating significant market scale and influence [11] - The company plans to continue deepening its engagement with the "Hundred Major Industrial Belts" by launching over 100 live-streaming events to connect high-quality products with a younger consumer demographic [11]