【环球网科技综合报道】非遗大师手作、大漆珠手串1分钟403人连续下单，永春鹅梨帐中香在非遗大师和主播的溯源讲解中热销 1000件，德化白瓷仅播1小 时卖出100万元…… 为天猫年货节挖掘好质好价新供给，1月28日，淘宝国货严选联合泉州产业带发起了一场"茶瓷香"产地溯源直播活动。据了解，这也是淘宝国货严选"百大产 业带" 2026 年第一场溯源直播，在淘宝主播和非遗传承人等加持下，大师制作、新工艺的泉州特色供给都成为这届年轻年货主理人的心头好，也让泉州质优 价美的永春香薰、德化白瓷和安溪茶深入了数百万在线消费者的内心心中。 淘宝国货严选数据显示，在《甄嬛传》中鹅梨帐中香的带动和普及下，线香消费从原来的拜拜香演化出线香、盘香、串珠、梳子、香囊等多场景、多元化的 丰富产品形态，丰富了社交、个人体验、释放生活压力等多重消费场景和需求，新中式香薰消费迎来了又一波高增长。2026年1月，国风线香类销售额同比 淘工厂增长280%，线香衍生品香料手串增长700%，香包香囊增长340%，整个核心产地永春香产业带销售增长，成交额环比去年4月增长800%。 在景德镇陶瓷溯源的带动下，泉州德化白瓷产业带供给也开始升温。淘宝国货严选数 ...

Core Viewpoint - The "Yue Bing Ge Bi Fu Nong" live e-commerce series event will launch on September 22, aiming to promote local products from the Third Division of Tiemushuke City and enhance consumer experience through various innovative features [1][2][4]. Group 1: Event Highlights - Highlight 1: A collection of high-quality local products will be showcased, including winter jujubes, fragrant pears, oilseed beans, cotton products, lamb, and dairy products, all sourced directly from local farms and factories [8][10]. - Highlight 2: The event will feature source tracing live broadcasts, allowing consumers to virtually visit production sites and witness the entire process from cultivation to processing, ensuring product authenticity [13][15]. - Highlight 3: Special themed live broadcasts will be held weekly, offering exclusive benefits for consumers in Guangdong and Xinjiang, including surprise gift bags and discount coupons [20][22]. Group 2: Training and Support - Highlight 4: The event will include specialized training programs aimed at developing e-commerce skills among participants, covering topics such as live streaming setup, interaction techniques, and content creation [26][29]. - Highlight 5: The event will provide targeted traffic support for local businesses, enhancing their visibility and helping quality products reach a broader national audience [32][35].