物流配送服务场景更加丰富、边界不断拓展 "说走就走"的旅行越来越轻松 下午四五点，一则系统提示在手机上弹出，西藏自治区拉萨市的骑手梁小岗接到一个即时配送订单 ——"配送几罐氧气瓶到拉萨南山公园。备注：已经爬到山上了，需要把氧气瓶送上来。"这时候，顾客 的电话也来了："我们是外地来的游客，在南山公园爬山，家人突然感觉身体不舒服，急需吸氧！""马 上到！"梁小岗迅速赶到商店，带上氧气瓶，奔向南山公园。 本报记者 曹文轩 高 炳 徐驭尧 假期出游时，你是否有过这样的烦恼：背着行李去旅游，大好河山在前，却被大包小裹累得气喘吁吁； 放下行李再去游玩，又要多花时间。 如何破解这个难题？"文旅+即时配送"模式，让"说走就走"的旅行越来越轻松。近年来，物流配送服务 场景更加丰富、边界不断拓展，为游客出行提供便利与支撑。覆盖"取、送、买、办"的文旅即配逐渐成 为现代旅游服务的重要组成部分，不仅进一步释放消费活力，全面提升游客体验，也为商家和地方文旅 带来更多增长空间。 行李能寄递 方便又划算 一大早，来自北京的王先生一家乘着动车抵达海南三亚站。下车后，王先生就推着两个行李箱直奔出站 口，来到车站旅游信息咨询中心。扫码、填写信息 ...

Core Insights - The tourism market is experiencing unprecedented heat ahead of the "May Day" holiday, with significant growth in long-distance travel, cross-border tourism, and county-level tourism [1] - Local cultural and tourism departments are actively implementing consumer-friendly policies, such as Sichuan's issuance of 68.115 million yuan in tourism vouchers [1] Tourism Market Trends - Cross-city accommodation orders exceed 80% due to the "4 days off, 11 days on" holiday strategy, with inbound travel orders increasing by 173% year-on-year [1] - High-star hotel consumption in county areas has surpassed that in high-tier cities, indicating a shift in consumer preferences [1] Innovative Services in Tourism - Instant delivery services are becoming a new focus in the cultural tourism industry, addressing challenges such as luggage management for travelers [3] - SF Express has launched the "Easy Travel" project in Hangzhou and Sanya, providing luggage delivery services that cover transportation hubs, hotels, scenic spots, and commercial areas [3][4] Customer Experience Enhancement - The "Easy Travel" service allows tourists to send their luggage directly to designated locations, improving their travel experience by eliminating the burden of carrying luggage [4] - The service includes over 100 storage points and 24-hour unattended storage options, enhancing customer satisfaction [4] Cultural Tourism Innovations - The rise of "New Chinese-style" tourism is highlighted by the increasing popularity of Hanfu experiences, with over 3,000 Hanfu stores expected in Xi'an by February 2025 [4] - SF Express has introduced a "Hanfu return" service to streamline the return process for tourists, ensuring timely and safe returns of rented Hanfu [4][5] Market Growth Opportunities - The integration of instant logistics services in the cultural tourism sector is seen as a unique value proposition, enhancing consumer engagement and providing growth opportunities for businesses [6] - The "delivery and return" model is gaining traction, with a significant increase in customers utilizing these services, indicating a growing trend in the tourism industry [5][6]