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渝农商行:“新动能”落地强化银行竞争力,基本面改善空间较大-20260304
ZHONGTAI SECURITIES· 2026-03-04 10:25
Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The report emphasizes that the implementation of "three new driving forces" will enhance the bank's future competitiveness, indicating significant room for improvement in its fundamentals [5][6] Summary by Relevant Sections 1. Digital Drive - The bank is focusing on technological innovation to transform its customer acquisition model from "point marketing" to "systematic marketing," which will improve marketing efficiency, risk control, and post-loan management [11][12] - The number of technology personnel has increased, with 711 employees (5% of total staff) dedicated to technology as of the first half of 2025, reflecting the bank's commitment to research and innovation [11][12] - The cost-to-income ratio has been declining, reaching 27.2% in Q3 2025, which is among the best in the industry, indicating improved operational efficiency [15][16] 2. Industry Chain Movement - The bank's strategy involves leveraging its extensive branch network to tap into the industrial chain, enhancing customer acquisition and risk management through a systematic approach [17][18] - The external environment in Chongqing, characterized by strong infrastructure and industrial development, supports the bank's strategy, with the second industry contributing 36.3% to the GDP as of 2024 [21][22] - The bank has a significant presence in Chongqing with 1,724 branches, covering all administrative districts, which enhances its ability to reach potential clients in the industrial sector [21][22] 3. Scene Circle Movement - The bank aims to build a rich financial service ecosystem to enhance customer engagement and create a competitive edge, focusing on local economic scenarios such as business districts and communities [6][19] - Chongqing's large population and emphasis on scene economy development provide a favorable backdrop for the bank's strategy, with five business districts ranking among the top 100 nationwide [6][19] - The bank's retail and merchant customer base is substantial, with 15.5 million mobile banking customers as of the first half of 2025, which supports the implementation of the scene circle strategy [6][19] 4. Three-Year Development Plan - The bank has a clear three-year development plan that supports the implementation of the "three new driving forces," addressing its relatively small asset and liability scale per branch [6][19] - The projected operating income for 2025-2027 is expected to grow from 28.58 billion to 31.92 billion yuan, with net profit increasing from 11.96 billion to 14.51 billion yuan during the same period [2][5]