转自：北京日报客户端 2026年中国农业大学"头雁"年货大集 "嗯，好吃！有小时候地瓜的味道，这多少钱一斤？"拖着小车的付大妈，在红薯摊位前停下了脚步。试吃一口新品种"玛莎莉"后，她眼前一亮。"这种大集 真挺好，东西来自天南海北，都能先尝后买。关键是农业大学办的活动，品质肯定错不了！正好提前来备点年货。"付大妈的小车已经装得满满当当，河北 安国的山药、天津沙窝的萝卜、江西赣南的脐橙……她还惦记着，待会儿要去买上几斤现割的黑山羊肉。 农大的学生们纷纷赶来凑热闹。植保专业研三学生夏西伟，拉着朋友在大集里转了好几圈，感兴趣的摊位都试吃了个遍，最后拎着牛肉干、金橘、草莓满载 而归。夏西伟笑着说，学校经常办各类集市，不出校门就能赶大集、淘好物，"这可是农大学生的'专属福利'。" 商户们也忙得不亦乐乎，有的卖力吆喝，有的相互交流经验，还有的商户边卖货边直播。这场年货大集之所以种类繁多、品质优良，是因为所有商户都来自 乡村产业振兴带头人培育"头雁"项目，他们经过农业高校的专业培训，掌握了现代农业理念、先进经营管理模式和技术创新能力，引进新品种、运用新技 术，促进农产品品质提升。 "大学校园里也能赶大集？走，逛逛去！"1月8 ...

Core Insights - The report from Douyin E-commerce indicates a significant increase in citrus consumption, with a projected sale of 1.47 billion units (approximately 800 million pounds) from October 2024 to October 2025, reflecting a year-on-year growth of 31% [1][5] Citrus Consumption Trends - Jiangsu has emerged as the leading province for citrus consumption in China [1][12] - The top five favorite citrus varieties among consumers on Douyin E-commerce include Sichuan Chun Jian Pa Pa Gan, Sichuan Aihong Jelly Orange, Jiangxi Gan Nan Navel Orange, Hubei Zhi Gui Navel Orange, and Guangxi Wu Ming Wo Gan, with Sichuan Chun Jian Pa Pa Gan selling over 22 million units in a year [6][12] Consumer Demographics - The primary consumer group for citrus products consists of young white-collar workers, contributing 18.6% of the total sales, followed by "delicate mothers," seasoned middle-class individuals, and urban seniors, accounting for 16.8%, 15.3%, and 13.3% respectively [6][12] Regional Preferences and Trends - Different consumer preferences are noted, such as the "juicy and sweet" varieties favored in East China, while the sweet varieties from Guangxi and Yunnan cater to the taste preferences of consumers in Guangdong [12][13] - The top three provinces for citrus consumption are Jiangsu, Zhejiang, and Guangdong, forming a consumption triangle in economically developed regions [13][14] Sales Growth and Market Dynamics - Notable sales growth was observed in specific citrus varieties, with Hubei Zhi Gui Spring Orange, Chongqing Fengjie Navel Orange, and Jiangxi Gan Nan Navel Orange experiencing year-on-year sales increases of 204%, 90%, and 58% respectively [17][21] - The report highlights a trend of local citrus varieties gaining popularity beyond their production areas, indicating a strong local preference and regional market dynamics [15][17]