一年好景君须记，最是橙黄橘绿时。秋冬时节，各类柑橘相继成熟上市，为大众餐桌增添甜蜜滋味。近年来，随着直播电商兴起，一批"久在深山无人 知"的小众柑橘品类也逐渐走入消费者视野，轮番成为直播间里的"顶流"。 11月11日，抖音电商发布的2025柑橘消费趋势报告显示，2024年10月至2025年10月，平台累计卖出各类柑橘橙1.47亿单，合计约8亿斤，成交额同比增长 31%，江苏则成为全国柑橘消费第一大省。 中国人喜食柑橘的传统历史悠久。每年7月起，云南早熟蜜桔率先拉开尝鲜序幕；10月前后，川渝的爱媛果冻橙迎来成熟期；进入11月，江西脐橙、湖南 冰糖橙、浙江红美人、广东贡柑、广西砂糖橘接力登场；跨过年关，1月至4月有广西沃柑坐镇，湖北秭归春橙更能一直供应到次年5月。 7月 8月 9月 10月 11月 12月 早熟蜜糖 | 球 来 SUE NEW 内容来源:《抖音电商2025柑橘消费趋势报告》 数据周期： 2024年10月21日0:00-2025年10月20日24:00 同比周期： 2023年10月21日0:00-2024年10月20日24:00 报告显示，四川春见粑粑柑、四川爱媛果冻橙、江西赣南脐橙、湖北秭归脐橙、 ...

Core Insights - JD.com is experiencing a surge in demand for fresh produce during the 11.11 Global Shopping Festival, emphasizing its theme of "direct from source, fresh to home" with significant discounts on various products [1][3] Group 1: Promotions and Discounts - JD Fresh is offering substantial coupons such as "199 yuan off 100 yuan" and "299 yuan off 150 yuan," along with 20% off on select products over 99 yuan, with some items discounted by up to 50% [1][3] - The "100 billion subsidy" initiative is enhancing consumer enthusiasm for high-quality, cost-effective fresh products, making them popular choices for winter dining [3][6] Group 2: Product Quality and Sourcing - JD Fresh utilizes a "direct sourcing + direct delivery" model, ensuring that seasonal delicacies reach consumers in optimal condition while maintaining competitive pricing through reduced intermediaries [3][6] - Examples of high-quality products include Hass avocados from Yunnan, which have seen price reductions due to subsidies, and Santina cherries from Chile, which benefit from JD's cross-border cold chain logistics [3][6] Group 3: Seasonal Offerings - The winter season features a variety of seafood options, such as live hairy crabs and Ecuadorian white shrimp, which are offered at more accessible prices due to the subsidy program [6] - Traditional winter comfort foods, including free-range chicken and premium beef cuts, are highlighted as ideal for warming soups and stews during colder months [6][9] Group 4: Cultural and Nostalgic Products - JD Fresh is also reviving nostalgic street food and quick meals, allowing consumers to enjoy familiar flavors at home, such as classic candied hawthorn and various dumplings [8][9] - The sales of specific products, like the Wan Chai Ferry dumplings, have exceeded 2.5 million during the event, indicating strong consumer interest [9] Group 5: Consumer Experience - JD Fresh aims to reshape the consumer experience for quality fresh produce through its sourcing model and substantial discounts, catering to diverse consumer preferences for seasonal flavors, nutritional value, and traditional snacks [8][9]

Core Insights - JD Fresh is launching multiple promotional activities during the 11.11 Global Shopping Festival, focusing on fresh produce and offering significant discounts to attract consumers [1][3][6] Promotions and Discounts - JD Fresh is providing large discount coupons such as "199 minus 100" and "299 minus 150," along with 20% off on select items over 99 yuan, and some products available at up to 50% off [3][6] - Special live-streaming events will feature brand collaborations and offer exclusive benefits, including a 200,000 yuan red envelope giveaway [3][6] Unique Product Offerings - The festival includes unique high-end products available for as low as 1 yuan, such as premium seafood and imported meats, aimed at enhancing consumer experience [6][10] - JD Fresh is introducing geographical indication products like Dandong strawberries and Gannan navel oranges, along with innovative items like dual-color bamboo fungus shrimp paste [10] Seasonal Focus - The campaign emphasizes seasonal favorites such as beef and lamb, with products like imported ribeye and ecological black pork being highlighted for their quality and value [6][7] - Seafood options are also promoted, including live crabs and ready-to-eat sea cucumbers, catering to the growing demand for convenient meal solutions [7][10] Supply Chain Advantage - JD Fresh leverages its direct sourcing model to shorten the supply chain, ensuring fresh products reach consumers quickly, enhancing the overall shopping experience [10]