Core Insights - The article highlights the vibrant holiday atmosphere in Zhejiang during the National Day and Mid-Autumn Festival, showcasing a blend of sports events, cultural experiences, and innovative services that enhance the travel experience [1] Group 1: Sports Events and Economic Impact - The "Zhejiang BA" basketball event is a major attraction, creating a lively atmosphere and drawing crowds to various venues, including the Jiangnan Mall in Jiaxing [3][5] - Local businesses are capitalizing on the event by offering discounts and promotions, such as free tickets to basketball games for tourists arriving in Wenzhou [5] Group 2: Cultural Integration and Culinary Experiences - The integration of culture and cuisine is evident in the festive offerings, such as themed gift boxes inspired by traditional stories and local delicacies, which have seen significant sales [6][8] - In Quzhou, local food and cultural activities are being promoted, with over 200 special events planned to attract visitors during the holiday [8] Group 3: Enhanced Travel Services - Hangzhou has introduced a "one-click tax refund" service, allowing international travelers to receive refunds quickly and efficiently, enhancing their shopping experience [9][10] - The city is also expanding its "light travel" luggage service, enabling tourists to explore without the burden of carrying their bags [11] Group 4: Consumer Protection and Quality Assurance - A "10-day no-reason return" policy has been implemented in Huzhou to boost consumer confidence, with 1,250 stores participating across various sectors [12] - Authorities are intensifying inspections in popular tourist areas to combat fraudulent practices and ensure a safe shopping environment for visitors [12]

Core Viewpoint - The event marks the launch of the 2025 fishing activities in Tonglu, aiming to establish the city as the "First City of River Fresh" and promote sustainable development of the local fishery industry [3] Group 1: Event Overview - The fishing festival took place on July 9, 2023, at Lianhua Square in Tonglu, highlighting the traditional celebration of fishermen's harvest and the city's commitment to developing its fishery brand [3] - The event featured over ten state-owned professional fishing boats operating on the river, showcasing a new initiative to revitalize the local fishery sector [3] Group 2: Industry Innovation - The professional fishing team was formed in May 2023 as a response to the decline of traditional fisheries and the loss of skilled fishermen, with 20 experienced fishers recruited under a "technical equity" model [3] - The initiative is part of Zhejiang Province's first state-owned fishing boat pilot project, aiming to enhance collaboration and brand recognition in the fishery sector [3] Group 3: Ecological Investment - In 2024, Tonglu plans to invest CNY 615,000 to release approximately 10.77 million fish fry, with the investment increasing to CNY 830,000 in 2025 to release over 20 million fry [3] - The ecological protection efforts are fundamental to the "First City of River Fresh" initiative, aligning with the philosophy of "lucid waters and lush mountains are invaluable assets" [3] Group 4: Market Development - On the day of the event, the fishery company signed purchase agreements with ten major river fresh restaurants to ensure a direct supply of quality river fish to consumers [4] - The festival not only showcased ecological achievements but also invited visitors to experience the unique flavors born from the blend of historical culture and modern ecological conservation [4]