Event Overview - In the first half of 2025, the company's revenue, net profit attributable to shareholders, net profit excluding non-recurring items, and operating cash flow were 1.042 billion, 71 million, 69 million, and 112 million yuan respectively, representing year-on-year growth of 38.63%, 56.03%, 31.40%, and a decline of 11.58% [1] - In the second quarter of 2025, the company's revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 535 million, 30 million, and 30 million yuan respectively, with year-on-year growth of 35.85%, 25.13%, and 24.74%. The slower growth in net profit was primarily due to a decline in gross margin [1] - In July 2025, the company announced a draft for a restricted stock incentive plan, proposing to grant 875,000 restricted shares at a price of 19.74 yuan per share to 78 employees [1] Analysis and Judgment - The successful entry of the star product "Starry Canopy" into multiple Costco stores in North America has driven growth in both online and offline sales. Revenue from sunshade products, leisure furniture, and other income (materials, rental, and electricity income) reached 905 million, 69 million, and 68 million yuan respectively, with year-on-year growth of 36% [1] - The decline in net profit margin in Q2 was less than that of gross margin, mainly due to impairment reversals. The gross margin for the first half of 2025 was 27.09%, a year-on-year decrease of 0.78 percentage points, with gross margins for sunshade products, leisure furniture, and others at 28.47%, 30.55%, and 5.23% respectively, showing year-on-year changes of -0.87, 9.33, and -8 [1] - The company's inventory increased, while turnover days decreased. The inventory amount for the first half of 2025 was 430 million yuan, a year-on-year increase of 24.27%. The inventory composition included raw materials, work-in-progress, and finished goods at 48 million, 55 million, and 318 million yuan respectively, with year-on-year changes of -7.82%, 27.68%, and 35.20% [1] Investment Suggestions - In the short term, traditional products such as folding canopies, automotive canopies, and sunshades have likely bottomed out, with major clients beginning to replenish orders. The year 2025 is expected to see a recovery in orders, while the star product "Starry Canopy" remains in a growth phase, likely sustaining rapid growth [1]

Core Viewpoint - The company has shown significant revenue and net profit growth in the first half of 2025, primarily driven by the successful entry of its flagship product, the "Starry Canopy," into multiple Costco stores in North America [1][3]. Financial Performance - In the first half of 2025, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items were CNY 1.042 billion, CNY 71 million, and CNY 69 million, respectively, representing year-on-year growth of 38.63%, 56.03%, and 31.40% [1]. - For Q2 2025, the revenue, net profit attributable to the parent, and net profit excluding non-recurring items were CNY 535 million, CNY 30 million, and CNY 30 million, showing year-on-year growth of 35.85%, 25.13%, and 24.74% [1]. Product and Market Analysis - The "Starry Canopy" has successfully penetrated Costco's North American stores, contributing to a significant increase in both online and offline sales [3]. - Revenue from sunshade products, leisure furniture, and other categories reached CNY 905 million, CNY 69 million, and CNY 68 million, with year-on-year growth rates of 36.80%, 88.07%, and 27.34%, respectively [3]. - Domestic and international sales were CNY 68 million and CNY 975 million, reflecting year-on-year growth of 28.85% and 39.36% [3]. Cost and Margin Analysis - The gross margin for the first half of 2025 was 27.09%, a decrease of 0.78 percentage points year-on-year, with specific margins for sunshade products, leisure furniture, and others at 28.47%, 30.55%, and 5.23% [4]. - The net profit margin attributable to the parent for the first half of 2025 was 6.76%, an increase of 0.75 percentage points year-on-year [4]. Inventory and Cash Flow - The company's inventory increased to CNY 430 million, a year-on-year rise of 24.27%, with inventory turnover days decreasing to 104 days [5]. - Accounts receivable amounted to CNY 289 million, up 11.57% year-on-year, with turnover days reduced to 37 days [5]. Future Outlook - The company anticipates a recovery in orders for 2025, with the "Starry Canopy" expected to maintain rapid growth [7]. - New product trials have received positive feedback, indicating potential for additional revenue streams [7]. - The company has revised its revenue forecasts for 2025-2027, projecting CNY 1.537 billion, CNY 1.837 billion, and CNY 2.141 billion, respectively [7].

Investment Rating - The investment rating for the company is "Hold" [6] Core Views - The company is expected to recover growth in 2024, with new growth momentum gradually forming. Key products like folding tents and car awnings have stabilized, and major clients are resuming orders. The current star product, the starry sky pavilion, continues to grow and is replacing traditional wooden structures, leading to a leading market share [2][3] - The company is implementing a "1+N" product extension strategy based on its core product, the starry sky pavilion, continuously upgrading its product matrix to include barbecue pavilions, metal garages, and outdoor garden rooms, thus creating a comprehensive outdoor living solution [3] - The company has adjusted its profit forecast due to uncertainties in the macro consumption environment and increased expenses from overseas business expansion. Expected net profits for 2025-2027 are projected to be 0.8 billion, 1.1 billion, and 1.4 billion respectively, with corresponding EPS of 0.71, 0.96, and 1.29 [4] Financial Data Summary - In Q1 2025, the company reported revenue of 0.5 billion, a 42% year-on-year increase, and a net profit attributable to the parent company of 0.04 billion, a 91% increase [1] - The company’s revenue for 2024 is projected to be 1.2 billion, a 13% increase, while the net profit is expected to be -0.14 billion [1][5] - The company’s total revenue is expected to grow from 1.1 billion in 2023 to 2.9 billion by 2027, with a compound annual growth rate of approximately 31.5% [5][10]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company's performance in Q1 2025 showed a significant increase, with revenue and net profit growing by 41.69% and 90.86% year-on-year, respectively, exceeding market expectations [2][3] - The company's flagship product, the "Starry Sky Canopy," is in a growth phase, replacing traditional wooden structures and leading the market in sales [3] - The company is expected to see a recovery in orders in 2025, driven by the replenishment of stock by major clients and the positive feedback from new product trials [7] Financial Performance Summary - In 2024, the company reported revenues of 1.237 billion, a year-on-year increase of 13.4%, but a net loss of 0.14 billion, reflecting a significant decline in profitability [9] - The gross margin for 2024 was 25.33%, an increase of 1.01 percentage points year-on-year, while the net profit margin was -1.13%, a decrease of 2.68 percentage points [4] - For Q1 2025, the gross margin improved to 28.07%, with a net profit margin of 8%, indicating a recovery in profitability [4] Revenue and Profit Forecast - Revenue forecasts for 2025 and 2026 are 1.466 billion and 1.695 billion, respectively, with net profits projected at 0.98 billion and 1.22 billion [7][9] - The earnings per share (EPS) estimates for 2025, 2026, and 2027 are 0.89, 1.11, and 1.32, respectively, reflecting a positive growth trajectory [9] Market Position and Product Performance - The company has a leading market share in the outdoor pavilion segment, with its Mirador brand's Starry Sky Canopy recognized as the top-selling product globally [3] - The company’s sales from domestic and international markets showed growth, with domestic sales increasing by 13.19% and international sales by 13.37% [3] Cost and Expense Analysis - The increase in sales and management expenses in 2024 was attributed to the expansion of overseas operations, impacting the net profit margin [4] - The company’s inventory increased by 57% year-on-year, indicating a potential challenge in inventory turnover [5]