日征月迈，岁序更新。当时光的指针划过2025，我们共同站上了新岁的起点。在此，我谨代表集团，向 每一位并肩奋斗的同仁及家人，向所有支持我们的合作伙伴、各界朋友，致以最诚挚的新年问候与祝 福！ 回望2025：步履坚实，续写华章 新晋商酒庄集团的全体员工及家人们： 启航2026：锚定标杆，共赴新程 展望新的一年，挑战与机遇并存，信心与决心同在。2026年，我们将围绕三大核心，开创崭新局面： 第一，以"老字号"为新起点，锻造卓越品牌。 珍视并擦亮"三晋老字号"金字招牌，在坚守传统酿造之 本的同时，用现代理念与创新表达，让古老品牌持续焕发时代生机，筑牢品牌价值的护城河。 第二，以"双轮驱动"为引擎，深化全球布局。 坚定推进"酒庄+汾杏"双轮驱动战略。对内，以中国白酒 酒庄标杆为使命，深化酒旅融合，强化体验经济；对外，依托酒庄平台，加强国际交流，让中国白酒的 醇香飘得更远，真正实现从"走出去"到"走进去"。 第三，以"人本与匠心"为根基，夯实发展内力。 我们将持续深化内部改革，激发团队活力，打造一支 高效、专业、富有创造力的人才队伍。始终秉承"酿道通心，醇德净魂"的初心，以科技赋能传统，以匠 心守护品质，为企业与员工的 ...

Core Insights - The recent live streaming event hosted by Xinjinshang Winery Group focused on the theme of "True Fragrance," featuring discussions among industry leaders about the essence of modern business and the importance of relationships in commerce [1][3]. Group 1: Business Philosophy - Chairman Hou Qingquan emphasized that despite the evolution of business tools, the fundamental understanding of human nature remains unchanged, drawing parallels between Lei Jun's "user friend theory" and the Jinshang philosophy of "mutual coexistence" [1]. - The principle of integrity within the Jinshang spirit was highlighted, with historical examples illustrating the significance of reputation, aligning with Lei Jun's strategy of gaining user trust through fair pricing [1]. Group 2: Development Strategy - In discussing the development strategy for Fenxing Wine, Hou Qingquan stated that the brand will not pursue a "cheap version of clear fragrance wine" approach, instead introducing a "three exemptions policy" to attract new distributors, which includes waiving the first-year storage fees, sales team salaries, and tasting event costs [3]. - The goal is to ensure profitability for distributors while collectively restoring commercial glory, reflecting the traditional Jinshang wisdom of "losing money to gain trust" [3]. Group 3: Market Positioning - The second day of the live event focused on the theme "The Three Kingdoms of Clear, Strong, and Sauce," where Hou Qingquan elaborated on the deeper meaning of "True Fragrance," which encompasses not only the aroma of the wine but also the broad market prospects and a sincere attitude towards business [3]. - As a third-generation winemaker, Hou emphasized the importance of craftsmanship in winemaking, noting that Fenxing Wine adheres to ancient brewing techniques and strives for excellence in both raw materials and processes, which are the foundation of "True Fragrance" [3]. Group 4: Collaboration with Distributors - Hou Qingquan expressed a commitment to the Jinshang value of "taking some, leaving some," firmly opposing exploitative practices against distributors [5]. - Fenxing is considering adopting the Jinshang "stock salary system" to allow major distributors to transition from channel operators to business owners, fostering a closer partnership and shared interests [5]. - The company plans to implement various measures, such as the "three exemptions policy," an "open cloud warehouse system," and the establishment of customized Jinshang cultural experience zones to create a more favorable market environment for distributors [5].

三晋大地，晋商文化底蕴深厚，孕育众多企业。新晋商酒庄集团作为白酒行业佼佼者，荣获第四批 "三晋老字号"。2025 年 7 月 21 日，山西新晋商酒庄集 团副总经理侯长天受邀做客山西省投资促进局与山西广播电视台新闻广播节目中心联办的《投融英雄会》特别节目《投资山西》，借此展现其在白酒全产 业链的深耕成果、晋商精神与酿酒的创新融合，以及产业的升级规划，备受业界瞩目。 山西杏花村汾杏酒厂股份有限公司是一家集白酒酿造、贮藏、成装、销售于一体的企业。汾杏酒厂创建于1978年，由汾酒扶持当地公社共建，原名"杏花 公社酒厂"，1980年注册"汾杏"商标，1985年正式改名为汾杏酒厂。2012年完成股份制改革，更名为山西杏花村汾杏酒厂股份有限公司。2009年，公司提 出"中国白酒酒庄"理念，将汾杏酒厂及其他所属实体改组成立新晋商酒庄集团，这是我国白酒行业最早成立并运营的白酒酒庄。 记者：山西新晋商酒庄集团副总经理侯长天请您简单分享下企业的发展经历。 侯长天：汾杏的发展历程，是一部典型的、聚焦于品质与创新的企业进化史。企业始于1978年的"杏花公社酒厂"。在当时的市场环境下，企业的创始者们 确立了公司最核心的资产，即以传统酿 ...