晋商精神

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晋商精神遇上清香白酒,新晋商酒庄集团直播共谋商业新篇章
Sou Hu Cai Jing· 2025-08-26 08:44
17日的直播聚焦于"浓清酱三国演义"的主题,侯清泉深入解读了"真香"的内涵。他认为,"真香"不仅指酒体本身的香气,更代表着市场前景的广 阔和真诚待人的态度。作为三代酿酒人的传承者,侯清泉强调了匠心酿酒的重要性,并指出汾杏酒传承了千年古法酿造工艺,对原料和工艺精益 求精,这是清香"真香"的基石。 16日的直播以"当雷军遇上乔致庸"为主题,侯清泉董事长探讨了古今商业的异同。他指出,尽管商业工具日新月异,但商业的本质——对人性的 深刻理解——从未改变。侯清泉将雷军的"用户朋友论"与晋商的"相与共生"理念相提并论,认为两者都强调了建立深厚关系的重要性。他进一步 阐述了晋商精神中的诚信原则,通过历史案例说明口碑的重要性,这与雷军通过"价格厚道"赢得用户信任的策略不谋而合。 在谈到汾杏酒的发展策略时,侯清泉明确表示,汾杏不会走"廉价版清香酒"的路线。为了吸引新经销商,他提出了"三免政策",包括免首年仓储 费、免动销团队工资、免品鉴会成本,这一政策体现了晋商"赔本赚信任"的传统智慧。侯清泉表示,他的目标是不仅让经销商盈利,更要带领他 们共同重返商业荣耀。 新晋商酒庄集团近日举办了一场别开生面的直播活动,围绕"真香"主题,邀 ...
卢俊卿大型公益演讲《赢在下半场》太原开讲,晋商故里听“新声”
Cai Fu Zai Xian· 2025-08-06 01:29
Core Insights - The speech by Lu Junqing emphasizes the need for traditional business models to adapt to modern challenges, particularly for private enterprises in China [3][6] - The transformation of the private economy from a supplementary force to a mainstay of the economy is highlighted as crucial for China's economic stability [3] Group 1: Historical Context and Modern Challenges - Taiyuan, as the birthplace of Jin merchants, embodies a rich commercial legacy characterized by "goods connecting the world" [3] - Lu Junqing discusses the challenges faced by traditional manufacturing in the context of digital transformation, suggesting that sectors like energy and cultural tourism can leverage new opportunities in AI and health [3] Group 2: Strategies for Success - The concept of "collaborative win" and "integrating righteousness and profit" is aligned with the current shift from individualistic approaches to platform sharing among private enterprises [3] - Lu Junqing advocates for a shift from resource dependency to innovation-driven growth, emphasizing the importance of maintaining integrity while adapting business models [3] Group 3: Succession and Future Generations - The importance of passing down the spirit of Jin merchants to the next generation is stressed, with a focus on cultivating a global perspective and a sense of national responsibility [5] - The speech serves as a guide for local entrepreneurs to navigate the changing landscape, merging the century-old Jin merchant spirit with modern business acumen [6]