Core Insights - The article discusses the "Winter Tourism Promotion Event" held in Shenyang, which aims to enhance winter tourism in the Shenyang metropolitan area by connecting southern and northern cultural experiences [1][3]. Group 1: Event Overview - The event took place from November 11 to 14, featuring a dual-line promotion strategy that connects the southwestern city of Chengdu with the northern city of Harbin, showcasing the cultural and scenic diversity of the Shenyang metropolitan area [1]. - The promotion involved collaboration among Shenyang and seven other cities and one district, creating a strong promotional matrix to enhance the overall influence and competitiveness of winter tourism in the region [3]. Group 2: Strategic Partnerships - During the event, strategic cooperation agreements were signed between Shenyang Tourism Association and tourism associations from Chengdu and Harbin, indicating a commitment to deeper collaboration in areas such as customer exchange, market promotion, and information sharing [3]. Group 3: Customer Engagement Initiatives - The event featured attractive "cultural tourism gift packages" aimed at engaging the target market, including tickets to popular attractions, accommodation vouchers, and transportation tickets, effectively enhancing visitor interest [4]. - Interactive experiences and immersive consultations were provided to showcase the diverse cultural tourism ecosystem, which includes elements like ice and snow activities, local customs, wellness, and cuisine [5]. Group 4: Interactive Marketing Approach - The event utilized a unique marketing approach by bringing "Shenyang's snow" to Chengdu, allowing local citizens and tourists to experience northern charm firsthand, thus fostering emotional connections between the two regions [7]. - The immersive street interactions transformed traditional marketing into a two-way engagement, creating a new bridge between the city and the public [7]. Group 5: Collaborative Development - A joint meeting on November 13 focused on collaborative development within the Shenyang metropolitan area, emphasizing resource sharing, interconnected routes, and brand co-creation [8]. - Participants discussed various topics, including customer exchange, festival collaboration, and cultural product development, aiming to establish a solid foundation for future joint promotions and industry collaboration [8].

Core Viewpoint - The "Winter Snow Warm Sun 'Circle' Out Good Scenery" 2025 Shenyang Metropolitan Area Winter Tourism Promotion Activity aims to invigorate the tourism market by showcasing the region's diverse cultural and tourism resources through a collaborative approach among multiple cities and districts [1][3][4]. Group 1: Event Overview - The promotion event took place from November 11 to 14, 2023, featuring a collaborative display of cultural and tourism strengths from the Shenyang metropolitan area [3]. - The event utilized a "South-North Dual Line" strategy, connecting cities from Chengdu to Harbin, effectively enhancing the overall influence and market competitiveness of the Shenyang metropolitan area's winter tourism brand [1][3]. Group 2: Marketing Strategy - The promotion adopted an "all-region linkage and resource aggregation" model, breaking away from traditional city-centric marketing approaches and forming a "group army" to boost tourism [3][4]. - Interactive experiences were set up to engage visitors, showcasing a diverse cultural tourism ecosystem that includes "ice and snow, folk customs, health care, and cuisine" [3][4]. Group 3: Strategic Partnerships - During the event, strategic cooperation agreements were signed between Shenyang Tourism Association and tourism associations from Chengdu and Harbin, indicating a commitment to deeper collaboration in areas such as customer exchange, market promotion, and information sharing [4]. - These partnerships are expected to introduce external resources into the Shenyang metropolitan area's cultural tourism industry, promoting broader market connectivity and collaborative development [4].