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沉浸式红色旅游体验项目
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以沉浸式互动体验创新红色文旅业态
Xin Hua Ri Bao· 2025-07-31 21:58
Core Viewpoint - The article discusses the development of immersive red tourism projects that combine historical research with innovative cultural displays, providing valuable insights for the revitalization of red resources and enhancing the quality of red cultural tourism [1][2]. Group 1: Internal Logic of Immersive Red Tourism - The core logic of immersive red tourism is based on cultural identity, industrial upgrading, and the goal of promoting revolutionary education, forming a closed loop of "spirit-material-system" [2]. - Immersive red tourism projects aim to create both economic and cultural benefits by transforming the experience from passive observation to active participation, allowing visitors to engage deeply with red culture [2][3]. Group 2: Cultural and Historical Value - Immersive red tourism projects leverage rich red cultural resources, transforming visitors from "observers" to "participants," which enhances their emotional connection to national identity and cultural recognition [3]. - For example, in the project "Following the Commander to Attack the County," participants engage in a simulated battle, fostering a sense of collective identity and national cohesion [3]. Group 3: Economic Impact - Immersive red tourism projects are driving innovation in the "tourism+" model in revolutionary old areas, acting as a new engine for regional economic development [4]. - These projects activate local red tourism resources and contribute to economic growth through infrastructure investment, job creation, and the sale of unique products [4]. Group 4: Quality Control and Sustainability - The development and operation of immersive red tourism projects have become crucial for enhancing tourism experiences and brand marketing, but there are concerns about over-entertainment and neglecting the cultural essence [5]. - Recommendations for sustainable development include balancing seriousness and entertainment, ensuring content integrity, focusing on human-centered design, and innovating operational management models [5].