随着消费升级和生活理念转变，由肥皂、牙膏、洗头膏组合的卫生清洁"老三样"已满足不了人们的 需求。如今，个人护理产品正不断细分，以实现消费者展现气质、追求价值、满足情绪等个性化需求。 在身体护理领域，从产品分类看，沐浴产品品类较多，包括香皂、沐浴露、磨砂膏和浴盐等。从不 同性别消费者偏好看，女性消费者偏好身体素颜霜、足膜等，而男性消费者则对可视化挖耳勺、护足霜 等细分品类更有兴趣。细分市场持续增加，在彰显个性的同时，也反映出越来越多消费者开始重视生活 品质的提升。 在头发护理领域，洗发水作为核心产品，贡献了整体成交额的50%以上。"从头皮到发丝"的分区护 理理念推动相关产品层出不穷，包括头皮护理精华、润发精华、刘海假发、弹力素等细分品类销量增长 迅速。这些趋势表明，人们对头发的护理愈发精细化。 与此同时，大众的消费观念也在发生转变，不再盲目追求产品的堆砌，而是基于对自身需求，形成 个性化的护理观念和选择。 展望未来，个人护理品市场将继续沿着个性、精细、健康方向发展。一方面，成分健康透明、功效 安全有效等将成为人们选择产品的普遍标准；另一方面，随着技术发展，智能个护设备、定制化配方、 情绪疗愈型产品等有望成为新增 ...

Core Viewpoint - Lehua Entertainment has quietly exited its partnership with Huaxi Biological, with the latter announcing the withdrawal of Tianjin Yihua Management Consulting Co., Ltd. from the shareholder list of the children's skincare brand Runxihe, effective July 10, 2025. The collaboration was initially based on the founders' insights into their daughters' skincare needs, but the operational model did not meet expectations, prompting the decision to part ways [1][13]. Company Summary - Huaxi Biological's announcement highlighted that the original intention behind the Runxihe brand was to leverage the strengths of both companies in skincare active ingredients and cultural entertainment to create a children's skincare brand. However, the operational model failed to reflect the founders' original vision, leading to the decision to adjust the partnership [1][13]. - Lehua Entertainment confirmed its focus on core business development and IP expansion following the amicable agreement with Huaxi Biological. The company previously held a 50% stake in Runxihe [4][13]. - The Runxihe brand, launched in 2019, was part of a joint venture established in 2023, coinciding with Lehua Entertainment's IPO in Hong Kong. The brand aimed to tap into the beauty market, which was seen as a potential growth area for Lehua [16][17]. Industry Summary - The children's skincare segment has emerged as a lucrative area for domestic beauty brands, with several companies entering the market, including Betaini with "Winona Baby" and Shanghai Jahwa with "Qichu." The market has seen rapid growth, with brands like "Turtle Dad" and "Kangaroo Mom" gaining significant traction [18]. - Despite the initial promise, Runxihe's performance has not met expectations, as indicated by Huaxi Biological's recent quarterly reports, which did not mention the brand's performance or product lines. The company has been undergoing significant organizational changes since late 2022, which may have influenced the decision to exit the partnership [17][18].