中信建投｜TMT 周观点 20250706 摘要 美股代币化浪潮在海外主要推行三种技术路线：第三方发行加交易所接 入模式、持牌券商自建链加自营发行模式以及差价合约方式，分别适应 不同的合规要求和市场参与者。 香港金融机构积极布局虚拟资产交易服务，已有 41 家完成 1 号牌升级， 超 40 家资管机构升级 9 号牌，虚拟资产交易系统 IT 改造空间预计在 30 亿到 180 亿人民币。 稳定币发行方和加密货币交易所将直接受益于虚拟资产快速发展，同时 RWA 业务服务方如朗新集团，以及跨境支付和证券 IT 相关标的如新大 陆、恒生电子等也将受益。 英伟达 GB200 量产进入高峰，GB300 增量可期，富联、广达等 ODM 厂商预计三季度推出 GB300 系统，Oracle 大型云服务协议预示 AI 基础 设施建设力度持续加强。 液冷技术在海外市场快速发展，预计 2025 年英伟达 B 系列应用液冷后 达到高渗透率，国内液冷技术预计 2026、2027 年达到高渗透率，相关 公司如英维克等有望提升收入规模及毛利率。 香港主力打造全球数字资产创新中心，在港金融机构积极布局虚拟资产交易服 务平台。目前 1,500 ...

Core Insights - The article discusses the evolving consumer psychology of young people, particularly those born in the 90s and 00s, highlighting their unique purchasing behaviors and preferences for emotional value over practicality [3][5][11] - It emphasizes the importance of brands establishing emotional connections with consumers, moving beyond traditional marketing strategies to engage with the emotional needs of the younger demographic [4][8][9] Group 1: Young Consumer Behavior - Young consumers are increasingly drawn to personalized and niche products, with trends like Lolita fashion becoming mainstream, reflecting a shift towards the acceptance of subcultures [3][5] - Emotional consumption is on the rise, with brands like Nike and Adidas adapting their marketing strategies to create deeper emotional connections with consumers [4][11] - The difference in consumer logic between generations is evident, with older consumers prioritizing practicality and brand reliability, while younger consumers focus on emotional value and identity representation [5][11] Group 2: Brand Strategies - Brands are encouraged to redefine their identity and marketing strategies to resonate with the emotional needs of consumers, moving from a fixed image to a more flexible and open approach [8][9] - Successful brands like Pop Mart and Jellycat have capitalized on emotional branding by creating products with personality and stories, allowing them to maintain consumer loyalty despite higher price points [5][11] - The need for brands to adapt to rapidly changing consumer preferences is critical, requiring a balance between maintaining core values and being responsive to market trends [9][12]