Core Insights - The transformation of highway service areas into multi-functional cultural hubs enhances the travel experience for tourists, moving beyond traditional perceptions of service areas as mere rest stops [1][2][3] Group 1: Cultural and Recreational Enhancements - The Tai'an service area on the Jing-Tai Highway has undergone a "Taishan culture" themed renovation, becoming a vibrant showcase of Qilu culture, featuring local specialties and cultural artifacts [1][2] - The Yangcheng Lake service area incorporates elements of Jiangnan water town aesthetics, with over 10,000 square meters of gardens and cultural performances, attracting significant visitor numbers [4][5][6] Group 2: Economic and Social Impact - The Tai'an service area has introduced a "same city same price" policy, aligning prices with local convenience stores, enhancing customer satisfaction and encouraging spending [1][2] - The Yangcheng Lake service area has seen a dramatic increase in visitor traffic, with nearly 9.5 million visitors expected in 2024, and average stay duration increasing from 15 minutes to 45 minutes, indicating a shift from a transit point to a destination [6] Group 3: Innovative Service Offerings - The Chongqing Lengshui service area combines traditional automotive services with recreational activities, offering diverse experiences such as outdoor sports, wellness retreats, and gourmet dining [7][8] - The Lengshui service area has developed into a comprehensive ecological tourism destination, positively impacting surrounding attractions and creating a chain of economic benefits for the local community [8]