泸州老窖大曲酒
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一张酒票唤起的浓香记忆
Xin Hua Cai Jing· 2025-12-09 10:51
Core Viewpoint - The series "Time Knows Taste Season 4" focuses on the historical development of Luzhou Laojiao, highlighting significant events and stories from the past, particularly the launch of the nostalgic product "Luzhou Laojiao Tequ 60th Edition" [1][2][3] Group 1: Historical Context - The episode references an article from May 30, 2014, in "21st Century Business Herald," which discusses the innovative marketing strategy of Luzhou Laojiao by launching nostalgic products [2][3] - The period from 1960 to 1979 is significant for the Chinese liquor industry, showcasing the evolution of the industry and the brand's resilience during challenging times [2] Group 2: Product Significance - The "Luzhou Laojiao Tequ 60th Edition" is a tribute to the 1960s, representing a time of simplicity and passion, and is seen as a connection between the past and present [3][4] - The product is characterized by its retro packaging and commitment to quality, reflecting the brand's dedication to its heritage and craftsmanship [3][4][13] Group 3: Industry Recognition - Luzhou Laojiao's "Gongnongpai" Tequ was highly praised during the 1960s for its quality and affordability, becoming a sought-after product that could only be purchased with a liquor ticket [4][6] - The brand has received multiple accolades, including being named one of the "Four Great Chinese Liquors" and winning gold awards at national liquor evaluation events [6][8][9] Group 4: Technological Advancements - Luzhou Laojiao has played a pivotal role in the scientific exploration of liquor production, contributing to the establishment of standards for the liquor industry and enhancing production techniques [12][13] - The company has been proactive in sharing its brewing techniques and training personnel across the industry, fostering growth and innovation in the liquor sector [13]
百废待兴时,看民族企业如何挺膺担当
Xin Hua Cai Jing· 2025-12-04 03:19
《时光知味第四季》系列节目是由新华社品牌工作办公室指导,中国经济信息社监制的微纪录片栏目。 节目依托真实史料,聚焦泸州老窖发展历史上的重大事件和精彩瞬间,在一份份泛黄的报纸里,寻找那 些被折叠的时代,细述那些鲜为人知的故事。相关史料均来自中国国家图书馆及泸州老窖博物馆。 这一期,我们将以1959年11月《人民日报》刊发的《出席全国工业、交通运输、基本建设、财贸方面社 会主义建设先进集体和先进生产者代表大会代表名单》为引,回溯 1949 至 1959 年间中国酒业的发展轨 迹,在时代叙事中展现行业奋进图景与品牌奋进力量。 1959年11月6日,《人民日报》刊登的《出席全国工业、交通运输、基本建设、财贸方面社会主义建设 先进集体和先进生产者代表大会代表名单》中,清晰列出泸州老窖(时称"四川省泸州市地方国营第一 酒厂")李友澄的名字。 | 图(高(金)品图工,在产品质 | | IN INSTERE | 用物 就工具备 | | --- | --- | --- | --- | | 无可时 第二, 注产和社 | | BEIN 和电竞网页版 | BEN RI | | FEE RAL, BPRO. | | HOUSE I | ...