Workflow
白酒技术创新
icon
Search documents
一张酒票唤起的浓香记忆
Xin Hua Cai Jing· 2025-12-09 10:51
Core Viewpoint - The series "Time Knows Taste Season 4" focuses on the historical development of Luzhou Laojiao, highlighting significant events and stories from the past, particularly the launch of the nostalgic product "Luzhou Laojiao Tequ 60th Edition" [1][2][3] Group 1: Historical Context - The episode references an article from May 30, 2014, in "21st Century Business Herald," which discusses the innovative marketing strategy of Luzhou Laojiao by launching nostalgic products [2][3] - The period from 1960 to 1979 is significant for the Chinese liquor industry, showcasing the evolution of the industry and the brand's resilience during challenging times [2] Group 2: Product Significance - The "Luzhou Laojiao Tequ 60th Edition" is a tribute to the 1960s, representing a time of simplicity and passion, and is seen as a connection between the past and present [3][4] - The product is characterized by its retro packaging and commitment to quality, reflecting the brand's dedication to its heritage and craftsmanship [3][4][13] Group 3: Industry Recognition - Luzhou Laojiao's "Gongnongpai" Tequ was highly praised during the 1960s for its quality and affordability, becoming a sought-after product that could only be purchased with a liquor ticket [4][6] - The brand has received multiple accolades, including being named one of the "Four Great Chinese Liquors" and winning gold awards at national liquor evaluation events [6][8][9] Group 4: Technological Advancements - Luzhou Laojiao has played a pivotal role in the scientific exploration of liquor production, contributing to the establishment of standards for the liquor industry and enhancing production techniques [12][13] - The company has been proactive in sharing its brewing techniques and training personnel across the industry, fostering growth and innovation in the liquor sector [13]
白酒专家宋书玉:白酒行业的领航者与创新推动者|专家邀请
Sou Hu Cai Jing· 2025-06-29 08:51
Core Insights - Song Shuyu is a prominent figure in the Chinese liquor industry, recognized for his expertise and contributions to the field [3][4] - He has played a significant role in promoting technological innovation, standardization, cultural dissemination, and talent cultivation within the industry [4][5] Group 1: Achievements in the Liquor Industry - Song Shuyu has been instrumental in advancing technological innovation in the liquor sector, organizing numerous technical exchanges and seminars to enhance brewing techniques [4] - He has actively participated in the formulation and revision of national and industry standards, improving production processes and product quality stability [4] - Song emphasizes the integration of technology with traditional practices, leading to modernization and smart production in the liquor industry [4] Group 2: Cultural and Educational Contributions - Song Shuyu promotes the cultural heritage of liquor through various activities, such as tasting events and distillery tours, enhancing consumer knowledge and appreciation [4] - As a distinguished professor and doctoral advisor at Jiangnan University, he has trained many professionals in the liquor industry, focusing on practical skills and innovative thinking [4] Group 3: Recent Activities - Recently, Song organized several liquor industry summits, inviting experts to discuss trends and challenges, facilitating important exchanges and collaborations [5] - He is actively involved in international exhibitions and conferences, promoting the globalization of Chinese liquor and enhancing its international recognition [5] - Song has led the publication of multiple industry research reports, providing data support and trend analysis for businesses and investors [5]