《时光知味第四季》系列节目是由新华社品牌工作办公室指导，中国经济信息社监制的微纪录片栏目。节目依托真实史料，聚焦泸州老窖发展历史上 的重大事件和精彩瞬间，在一份份泛黄的报纸里，寻找那些被折叠的时代，细述那些鲜为人知的故事。相关史料均来自中国国家图书馆及泸州老窖博物 馆。 这一期，我们将以 2014 年 5 月 30 日《 21 世纪经济报道》刊发的《顺应市场创新营销模式 泸州老窖推出怀旧产品》为引，回溯 1960 至 1979 年间中国酒业 的发展轨迹，在时代叙事中展现行业奋进图景与品牌奋进力量。 2014年5月30日，《21世纪经济报道》刊发《顺应市场创新营销模式 泸州老窖推出怀旧产品》，记载了泸州老窖特曲60版上市的历史性时刻。文章提 到："泸州老窖特曲60版的主题为'致敬 老县长'。这是泸州老窖历史上有名的'工农牌特曲'，是建国后一票（酒票）难求的珍品……泸州老窖再现60年代泸 州老窖工农牌特曲复古包装，环保节约，低调内敛。" 2014年5月30日，《21世纪经济报道》刊发《顺应市场创新营销模式 泸州老窖推出怀旧产品》 泸州老窖以饱含深意的一瓶美酒，致敬20世纪60年代那段朴实纯真、激情热烈的岁月。在物 ...

Core Insights - Song Shuyu is a prominent figure in the Chinese liquor industry, recognized for his expertise and contributions to the field [3][4] - He has played a significant role in promoting technological innovation, standardization, cultural dissemination, and talent cultivation within the industry [4][5] Group 1: Achievements in the Liquor Industry - Song Shuyu has been instrumental in advancing technological innovation in the liquor sector, organizing numerous technical exchanges and seminars to enhance brewing techniques [4] - He has actively participated in the formulation and revision of national and industry standards, improving production processes and product quality stability [4] - Song emphasizes the integration of technology with traditional practices, leading to modernization and smart production in the liquor industry [4] Group 2: Cultural and Educational Contributions - Song Shuyu promotes the cultural heritage of liquor through various activities, such as tasting events and distillery tours, enhancing consumer knowledge and appreciation [4] - As a distinguished professor and doctoral advisor at Jiangnan University, he has trained many professionals in the liquor industry, focusing on practical skills and innovative thinking [4] Group 3: Recent Activities - Recently, Song organized several liquor industry summits, inviting experts to discuss trends and challenges, facilitating important exchanges and collaborations [5] - He is actively involved in international exhibitions and conferences, promoting the globalization of Chinese liquor and enhancing its international recognition [5] - Song has led the publication of multiple industry research reports, providing data support and trend analysis for businesses and investors [5]