泸州老窖系列

Search documents
泸州老窖(000568):锚定创新高地 多维度布局未来
Xin Lang Cai Jing· 2025-06-28 14:30
Group 1 - The company is optimizing its product matrix and adjusting product positioning to attract consumers, maintaining channel health and price stability, and focusing on high-quality development [1] - The company is implementing a dual-brand, three-series, and large single product strategy, with the Guojiao brand maintaining a position in the 20 billion RMB range and the Luzhou Laojiao brand surpassing 10 billion RMB [1] - The company is pushing for product innovation, including the development of low-alcohol products and the layout of vintage and light bottle liquor segments to cover all price ranges and diverse consumption scenarios [1] Group 2 - The company is transitioning its sales strategy from channel-driven to consumer-driven, promoting the construction of a digital Luzhou Laojiao and launching five product categories [1] - The company aims to solve long-standing industry issues such as inventory pressure and low pricing through a new sales approach focused on consumer engagement [1] - The company has set three key focuses: expanding market reach, enhancing consumer engagement, and increasing product coverage to ensure stable sales growth [1] Group 3 - The company plans to increase its cash dividend ratio to enhance investor satisfaction, with a commitment to maintain a cash dividend of no less than 65%, 70%, and 75% of net profit for the years 2024-2026, with a minimum of 8.5 billion RMB each year [2] - The company aims for steady revenue growth while deepening market penetration and maintaining healthy market conditions amid increasing industry competition [2] - Revenue projections for 2025-2027 are 32.44 billion RMB, 35.11 billion RMB, and 40.51 billion RMB, with net profits of 13.92 billion RMB, 14.96 billion RMB, and 17.11 billion RMB, respectively, with corresponding PE ratios [2]