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是行业均价的1.4倍,海尔多门冰箱抢下欧洲第一名
Jin Tou Wang· 2025-08-04 02:27
Group 1 - Europe has a high consumer population of 400 million and a GDP of $16 trillion, making it a strategic market for brands [1] - Haier refrigerators hold a market share of 10.7% in Europe, leading among Chinese brands, and dominate the multi-door refrigerator segment with a 40% share [1] - Haier's pricing index is at 140, indicating an average price 1.4 times higher than the industry average, with a strong presence in the €2000 price segment in France [1] Group 2 - Haier's success is attributed to its user-centered localized innovation and deep understanding of local consumer needs [1] - The introduction of the clean ice-making refrigerator addresses European consumers' preference for ice water, achieving ten times the industry standard for cleanliness [1] - Haier has launched energy-efficient products that meet the European A-20% energy efficiency standard, showcasing its leadership in energy-saving technology [1] Group 3 - The Haier Titanium embedded refrigerator is designed for modern Italian kitchens, combining easy installation, high energy efficiency, and large capacity [2] - The Candy Fresco 700 series refrigerator quickly became a best-seller in Spain, addressing consumer pain points in capacity, efficiency, and preservation [2] - Haier's global R&D collaboration system supports product innovation, with local insights from European design centers and technical support from R&D bases in China, the U.S., and Japan [2] Group 4 - Haier's practices in the European market represent a milestone for Chinese brands in high-end positioning and showcase the new heights of Chinese manufacturing in the global value chain [3] - The integration of IoT and AI technologies will further enhance Haier's "global R&D + local innovation" ecosystem, driving continuous upgrades in the global refrigerator industry [3] - Haier is redefining the industry landscape and demonstrating the potential of Chinese brands to compete at the highest global levels [3]