Core Viewpoint - The white liquor industry is experiencing a significant divergence among leading companies, with Fenjiu entering the top three, creating a new competitive landscape of "Mao, Wu, and Fen" [1] Group 1: Company Performance - Yanghe's revenue and net profit for 2024 were 28.876 billion and 6.673 billion respectively, showing declines of 12.83% and 33.37%, with net profit returning to 2017 levels [2] - Gujing Gongjiu reported revenue and net profit of 23.578 billion and 5.517 billion respectively, with year-on-year growth of 16.41% and 20.22%, achieving historical highs [2] - The revenue gap between Yanghe and Gujing Gongjiu has narrowed significantly over five years, with Yanghe's lead in revenue decreasing from 10.809 billion to 5.298 billion and in net profit from 5.627 billion to 1.151 billion [2] Group 2: Product Performance - Yanghe's mid-to-high-end liquor products saw a revenue decline of 14.79%, significantly impacting net profit, which fell more than revenue [4] - Gujing Gongjiu's mid-to-high-end products, particularly the year-round original series, achieved revenue of 18.086 billion, growing by 17.31% and accounting for 76.7% of total revenue [4] Group 3: Market Dynamics - Yanghe's revenue from domestic and external markets fell by 11.43% and 14.35% respectively, indicating pressure in both areas [5] - Gujing Gongjiu maintained strong growth across all regions, with significant increases in Central, North, and South China [7] Group 4: Strategic Positioning - Yanghe claims to be undergoing a "proactive deceleration transformation" for sustainable development, although this has not aligned with market expectations [8] - The competitive landscape is intensifying, with Yanghe facing challenges from both internal and external competitors, particularly in its home market [10][11] Group 5: Channel Effectiveness - Yanghe has the highest number of distributors at 8,866, but its average revenue per distributor is lower than Gujing Gongjiu's, indicating less channel efficiency [12] - Yanghe's distributor count increased by only 77, while Gujing Gongjiu added 448, reflecting a stronger market appeal for Gujing Gongjiu [14] Group 6: Industry Trends - The white liquor industry is shifting towards a new normal of stock competition and volume reduction, with Yanghe's challenges highlighting the need for strategic adjustments [15]