Core Insights - The air conditioning industry has evolved from "mechanical obedience" to "humanized service," with Haier playing a pivotal role as an "inventor" [1][3] - The launch of the Haier Mairang Comfortable Wind Pro series marks a significant technological leap, featuring UWB human perception radar and WiFi sensing technology, enhancing user comfort through "active perception" [1][3] Innovation Pathway - Haier's innovation strategy is driven by a "dual helix" of user demand for "healthy wind quality" and "comfortable wind sensation," positioning the company at the forefront of industry advancements [3][6] - The introduction of self-cleaning air conditioners in 2015 and subsequent iterations have led to Haier maintaining the top global sales position in this category for seven consecutive years [3][6] - The Mairang Comfortable Wind Pro is recognized as the industry's first air conditioner capable of perceiving breathing, representing a shift from "wind avoiding people" to "wind understanding people" [3][6] Product Evolution - The Mairang Comfortable Wind Pro signifies the transition of air conditioners from "functional machines" to "intelligent entities," incorporating a complete "perception-decision-execution" system [6][9] - The UWB human perception radar enables rapid response and high precision in detecting human movements, covering an extensive area within a living space [6][9] Redefining Human-Machine Relationship - Haier's technological advancements redefine the relationship between users and air conditioners, transforming them from mere machines into intelligent partners that understand user states [8][9] - The "self-adaptive air supply" feature achieves a balance between energy efficiency and user comfort, embodying the vision of "active care" through intelligent decision-making [9] Industry Leadership - Haier's 40-year history in the air conditioning sector reflects a continuous evolution of technology, from the first split air conditioner in 1985 to the latest innovations in heat exchanger technology [9][10] - The company leads in shaping industry standards, having influenced 31 out of 34 major national standards for room air conditioners and participating in international standard development [10] - Haier emphasizes user experience over technical prowess, demonstrating that technology can be intuitive and responsive to user needs [10]

Core Viewpoint - The air conditioning industry is facing a severe "involution" characterized by price wars and similar product designs, indicating a false saturation driven by a lack of technological originality [1][3] Group 1: Industry Challenges - The air conditioning sector suffers from severe technological homogenization, with most companies opting to tweak existing technologies rather than addressing deeper user needs [3][5] - Common user pain points include dust accumulation leading to bacteria growth, discomfort from direct cold air, reduced performance in extreme weather, and high energy consumption [3][5] Group 2: Haier's Innovations - Haier has consistently positioned itself as an industry "wind creator," focusing on original technology to address user needs, such as the "Smart Wind" series that offers four wind modes for better comfort [5][9] - The company has a history of pioneering innovations, including the first split air conditioner in China in 1985 and the first variable frequency air conditioner in 1993, which transformed the industry [3][5] - Recent advancements include a heat exchanger variable flow technology that improves energy efficiency by 12% and reduces annual electricity consumption by over 400 kWh [3][5] Group 3: Market Position and Recognition - Haier's market share in the domestic air conditioning sector increased by 0.7% in the first half of 2025, ranking it among the top three brands [9] - The high-end brand Casarte holds a 67% market share in the 16,000+ yuan price segment, reflecting consumer recognition of original technology [9][10] - The industry requires "wind creators" like Haier to lead the transition from parameter competition to value innovation, emphasizing the importance of addressing user pain points [9][10]