Core Viewpoint - The air conditioning industry is facing a severe "involution" characterized by price wars and similar product designs, indicating a false saturation driven by a lack of technological originality [1][3] Group 1: Industry Challenges - The air conditioning sector suffers from severe technological homogenization, with most companies opting to tweak existing technologies rather than addressing deeper user needs [3][5] - Common user pain points include dust accumulation leading to bacteria growth, discomfort from direct cold air, reduced performance in extreme weather, and high energy consumption [3][5] Group 2: Haier's Innovations - Haier has consistently positioned itself as an industry "wind creator," focusing on original technology to address user needs, such as the "Smart Wind" series that offers four wind modes for better comfort [5][9] - The company has a history of pioneering innovations, including the first split air conditioner in China in 1985 and the first variable frequency air conditioner in 1993, which transformed the industry [3][5] - Recent advancements include a heat exchanger variable flow technology that improves energy efficiency by 12% and reduces annual electricity consumption by over 400 kWh [3][5] Group 3: Market Position and Recognition - Haier's market share in the domestic air conditioning sector increased by 0.7% in the first half of 2025, ranking it among the top three brands [9] - The high-end brand Casarte holds a 67% market share in the 16,000+ yuan price segment, reflecting consumer recognition of original technology [9][10] - The industry requires "wind creators" like Haier to lead the transition from parameter competition to value innovation, emphasizing the importance of addressing user pain points [9][10]