Core Insights - The air conditioning industry has evolved from "mechanical obedience" to "humanized service," with Haier playing a pivotal role as an "inventor" [1][3] - The launch of the Haier Mairang Comfortable Wind Pro series marks a significant technological leap, featuring UWB human perception radar and WiFi sensing technology, enhancing user comfort through "active perception" [1][3] Innovation Pathway - Haier's innovation strategy is driven by a "dual helix" of user demand for "healthy wind quality" and "comfortable wind sensation," positioning the company at the forefront of industry advancements [3][6] - The introduction of self-cleaning air conditioners in 2015 and subsequent iterations have led to Haier maintaining the top global sales position in this category for seven consecutive years [3][6] - The Mairang Comfortable Wind Pro is recognized as the industry's first air conditioner capable of perceiving breathing, representing a shift from "wind avoiding people" to "wind understanding people" [3][6] Product Evolution - The Mairang Comfortable Wind Pro signifies the transition of air conditioners from "functional machines" to "intelligent entities," incorporating a complete "perception-decision-execution" system [6][9] - The UWB human perception radar enables rapid response and high precision in detecting human movements, covering an extensive area within a living space [6][9] Redefining Human-Machine Relationship - Haier's technological advancements redefine the relationship between users and air conditioners, transforming them from mere machines into intelligent partners that understand user states [8][9] - The "self-adaptive air supply" feature achieves a balance between energy efficiency and user comfort, embodying the vision of "active care" through intelligent decision-making [9] Industry Leadership - Haier's 40-year history in the air conditioning sector reflects a continuous evolution of technology, from the first split air conditioner in 1985 to the latest innovations in heat exchanger technology [9][10] - The company leads in shaping industry standards, having influenced 31 out of 34 major national standards for room air conditioners and participating in international standard development [10] - Haier emphasizes user experience over technical prowess, demonstrating that technology can be intuitive and responsive to user needs [10]

Core Viewpoint - Haier's Thailand air conditioning industrial park is set to commence production on September 23, marking a significant milestone in the company's localization strategy in Southeast Asia, achieving a new industry benchmark by starting production just one year after groundbreaking [1][2]. Group 1: Production and Capacity - The industrial park has an annual production capacity of 6 million units, focusing on a full range of air products and leveraging technologies such as self-cleaning and AI upgrades to provide safe and healthy air solutions [1]. - The park is recognized for its digital capabilities, having implemented a comprehensive digital system that connects all processes from orders to production and supply chain, ensuring real-time information sharing without disruptions [1]. Group 2: Market Impact and Employment - Upon production commencement, the industrial park will utilize its strategic location in Thailand's Eastern Economic Corridor to serve key markets in North America, Europe, and Southeast Asia, while also creating thousands of jobs locally [1]. - Haier has received A2+ level certification from Thailand's BOI, the highest grade in the home appliance industry, further solidifying its market position [1]. Group 3: Market Position and Innovation - Haier has established a strong presence in the Thai market, ranking first in air conditioning market share for four consecutive years, driven by innovations such as self-cleaning air conditioners and AI-enhanced products [2]. - The company plans to continue investing resources to align technological innovations with local consumer needs, enhancing the overall customer experience [2].