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中国品牌东南亚最大空调生产基地,要投产了!
Quan Jing Wang· 2025-09-19 10:41
Core Viewpoint - Haier's Thailand air conditioning industrial park is set to commence production on September 23, marking a significant milestone in the company's localization strategy in Southeast Asia, achieving a new industry benchmark by starting production just one year after groundbreaking [1][2]. Group 1: Production and Capacity - The industrial park has an annual production capacity of 6 million units, focusing on a full range of air products and leveraging technologies such as self-cleaning and AI upgrades to provide safe and healthy air solutions [1]. - The park is recognized for its digital capabilities, having implemented a comprehensive digital system that connects all processes from orders to production and supply chain, ensuring real-time information sharing without disruptions [1]. Group 2: Market Impact and Employment - Upon production commencement, the industrial park will utilize its strategic location in Thailand's Eastern Economic Corridor to serve key markets in North America, Europe, and Southeast Asia, while also creating thousands of jobs locally [1]. - Haier has received A2+ level certification from Thailand's BOI, the highest grade in the home appliance industry, further solidifying its market position [1]. Group 3: Market Position and Innovation - Haier has established a strong presence in the Thai market, ranking first in air conditioning market share for four consecutive years, driven by innovations such as self-cleaning air conditioners and AI-enhanced products [2]. - The company plans to continue investing resources to align technological innovations with local consumer needs, enhancing the overall customer experience [2].