| | | | | 单位: 力 | | --- | --- | --- | --- | --- | | 原募投项目预 | 变更后新募投项 | 调整后剩余募集 | 利息收入 | 永久补流金额 | | 计投入金额 | 目预计投入金额 | 资金金额 | | | | 26, 000. 00 | 6, 086. 43 | 19, 913. 57 | 2, 146. 60 | 22, 060. 17 | （图片来源：截图自洽洽食品公告） 洽洽食品董事会审计委员会审议认为，本次部分募集资金投资项目变更及延期并将剩余募集资金永久补充流动资金的事项，是公司根据实际经营需要所作出 的合理决策，不会对公司生产经营造成不利影响。 每经记者｜章光日 每经编辑｜吴永久 近期，洽洽食品变更了部分募投项目。洽洽食品主要生产坚果炒货类休闲食品，公司产品有洽洽红袋香瓜子、洽洽蓝袋风味瓜子、洽洽小黄袋每日坚果、洽 洽小蓝袋益生菌每日坚果、每日坚果燕麦片、坚果礼盒等。2024年，根据沙利文认证，洽洽品牌瓜子连续5年全球销量第一。 为了寻求新的增长点，洽洽食品前些年通过发债等方式大力发展坚果类业务。2020年10月20日，公司发行总额为13.40亿元 ...

Core Viewpoint - The company, Qiaqia Foods, is facing significant pressure on its financial performance, with a projected decline in net profit for the first half of 2025, attributed to rising raw material costs and increased competition in the market [2][5][6]. Financial Performance - Qiaqia Foods expects a net profit of 80 million to 97.5 million yuan for the first half of 2025, representing a year-on-year decline of 71.05% to 76.25% [2][5]. - The company's first quarter of 2025 saw a net profit drop of 67.88% and a revenue decline of 13.76% [2]. - This projected decline marks the largest mid-year profit drop since the company went public in 2011 [6]. Cost Pressures - The increase in raw material costs, particularly for sunflower seeds and nuts, has significantly impacted the company's gross margin [6][7]. - Factors contributing to rising costs include adverse weather conditions affecting sunflower seed quality and price increases in nut procurement due to drought and tariffs [6][8]. - The company has previously raised prices on sunflower seed products but has become cautious about further price increases due to intense market competition and consumer price sensitivity [8]. New Product Development and Market Strategy - Qiaqia Foods is attempting to diversify its product offerings by exploring new categories such as peanut products and ice cream, while also expanding into overseas markets [9][10]. - The company has launched ice cream products that combine sunflower seeds, indicating a strategy to innovate and attract consumer interest [10]. - Despite these efforts, the market response has been lukewarm, and the company faces challenges in effectively leveraging its existing distribution channels for new products [10][11]. Channel Expansion - The company has reported significant growth in sales through membership channels like Sam's Club, with a projected sales figure of around 200 million yuan in 2024 [11]. - However, recent issues with product selection at Sam's Club have raised concerns about the effectiveness of this channel strategy, as consumer dissatisfaction could impact brand perception [11]. - Analysts suggest that while Qiaqia Foods is innovating in product flavors, it needs to enhance its promotional strategies and deepen partnerships with retail channels to drive growth [11].