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新华视点|一城一特色焕新文旅 夜经济激活消费新引擎
Xin Hua She· 2026-01-22 10:27
Core Viewpoint - The article highlights the rising trend of nighttime economy across various regions in China, showcasing how cultural and tourism activities are being integrated to stimulate consumer spending and drive economic growth. Group 1: Jilin Baishan - Jilin Baishan is leveraging its unique ice and snow resources along with ginseng culture to create immersive tourism experiences, attracting visitors with themed activities that combine local cuisine and products [3][5]. - The city aims to deepen the integration of culture, tourism, and industry to activate new economic growth drivers [5]. Group 2: Shandong Zhoucun - Zhoucun Ancient Mall has introduced immersive nighttime activities that engage visitors through interactive experiences with NPCs, enhancing the cultural narrative of the ancient city [7][12]. - The area has transformed into a romantic winter destination, featuring performances and visual displays that enrich the visitor experience [9]. Group 3: Henan Xunxian - Xunxian Ancient City is promoting its unique canal culture and intangible heritage through a one-stop nighttime experience that includes dining, shopping, and entertainment, significantly boosting the nighttime economy [11][15]. - By 2025, nighttime visitor traffic is projected to account for over 60% of total daily traffic, with record-high cultural tourism consumption [18]. Group 4: Fujian Wuyishan - Wuyishan is enhancing its nighttime appeal with large-scale performances that blend natural scenery and tea culture, attracting numerous visitors even in winter [17][21]. - The local tourism market has shown positive growth, with an increase in both visitor numbers and tourism revenue [21]. Group 5: Yunnan Kunming - Kunming's Dounan Flower Market, the largest fresh-cut flower trading market in Asia, experiences peak trading hours at night, with nearly 10,000 visitors engaging in transactions [20][22]. - The area has successfully established five nighttime economic demonstration districts, contributing to a vibrant economic and cultural landscape [22].