Core Viewpoint - The rise of online shopping and live-streaming sales has significantly transformed consumer behavior and retail dynamics, leading to challenges for traditional brick-and-mortar stores [1][3]. Group 1: Industry Transformation - Online shopping has made it possible for consumers to purchase a wide variety of goods from home, contributing to the decline of physical retail stores, many of which have closed or transitioned to online platforms [3]. - Despite the convenience of online shopping, there remains a unique enjoyment in visiting supermarkets, which offer a sensory experience and a break from the high-intensity work life [3][5]. Group 2: Company Background - Wangwang Group, originally established as Yilan Food Industry Co., Ltd. in 1962, has evolved into a significant player in the snack food market, particularly known for its iconic products like Wangzai milk and various snacks [9][7]. - The company was founded by Cai Zhangshi and later transformed by his son, Cai Yanming, who took over management at a young age and aimed to shift the company from a low-margin OEM model to developing its own brand [9][10][12]. Group 3: Business Strategy and Growth - After initial struggles with product development and market fit, Cai Yanming successfully pivoted the company towards producing rice crackers, which became a key product and led to the rebranding as Wangwang Group [24][22]. - The opening of the Chinese market during the reform era provided a significant opportunity for Wangwang Group, allowing it to become the first Taiwanese company to register a trademark in mainland China and rapidly expand its operations [26][28]. - The company's strategic expansion into mainland China has resulted in substantial growth, establishing it as a leading food company in Asia and contributing to Cai Yanming's status as a wealthy entrepreneur [28][29]. Group 4: Current Position and Philosophy - Today, Wangwang Group continues to innovate and develop new products, maintaining a strong market presence and consumer loyalty [29]. - Cai Yanming emphasizes a commitment to being a responsible and patriotic entrepreneur, aligning the company's values with a broader national identity [31].