为了筹备这个项目，Mandy夫妇前期投入资金达八位数人民币。目前，超市每个月都有几百万流水，总营收已达 千万，初步实现了盈利。 为什么选择马来西亚 在分析马来西亚的营商环境时，Mandy谈道："如果说国内的商超进入了4.0时代，那么马来西亚的商超还处在1.5- 2.0时代。" Mandy与马来西亚的机缘起始自一场演唱会。2023年初，Mandy去吉隆坡看周杰伦的演唱会。那次线下体验让她 觉得马来西亚是个非常宜居的国家，但美中不足的是，吉隆坡有大型韩国超市和日本超市，唯独没有大型中国超 市。 于是，Mandy夫妇抓住这一商机，在甲洞8trium Sri Damansara开设了一家占地3000平方米的中国超市，取名为"河 马生鲜"，主要面向来到马来西亚的中国人和当地华人群体。 Mandy曾自嘲自家超市是山寨版"盒马鲜生"。原本她以"开山河"为名想要打造全新品牌，但马来西亚的合作方要 求经营者必须提供已有成功案例的商业模式证明。 "他们不相信你讲的'故事'，只信任已存在的成熟品牌。"Mandy对此感到无奈。 为获得经营资质和资源，她借鉴了中国盒马鲜生的新零售概念，同时，她的超市也确实成功引进了盒马的实体商 品。 ...

若无法穿越时代周期和产品周期，旺旺或将退出历史舞台。 作者 | 金诺 编辑 | 鹤翔 出品 | 零售商业财经ID：Retail-Finiance 6月27日，中国旺旺控股有限公司（00151.HK,简称"旺旺"）披露了截至2023年3月31日的2022年全年财报业绩。 财报数据显示，旺旺在2022财年实现营收229.28亿元，较去年同期营收下滑4.41%。 | 財務摘要 | | | 單位：百萬人民幣 ( 除另有説明 ) | | | --- | --- | --- | --- | --- | | | FY21 | FY22 | YOY | | | 收益 | 23,985 | 22,928 | 4.4% V | 主因乳品及飲料類衰退 米果類、休閒類實現↑中至高個位數 海外收益↑雙位數 | | 毛利率 | 44.8% | 43.9% | 90bps V | 部分原材料及包材價格 ↑ | | 營運利潤 | 5,457 | 4,847 | 11.2% | | | | 22.8% | 21.1% | 170bps | | | 本公司權益持 | 4.203 | 3,372 | + 19.8% | √ 所得税税率29.6% ...

Investment Rating - The report assigns a "Buy" rating for the company [9]. Core Insights - The company has a solid industry leadership position, with a focus on product innovation and channel reform to drive growth. The financial performance shows a stable revenue increase and a rebound in profitability, supported by effective cost management and expansion into overseas markets [4][9]. Financial Summary - For FY2023, the company reported revenue of 23,586.33 million CNY, with a year-on-year growth of 2.87%. The net profit attributable to the parent company was 3,990.47 million CNY, reflecting an 18.36% increase from the previous year. The earnings per share (EPS) for FY2023 was 0.34 CNY, with a price-to-earnings (PE) ratio of 12.88 and a price-to-book (PB) ratio of 3.13 [2][4]. Business Performance - The company has shown a compound annual growth rate (CAGR) of 2.55% in revenue and 4.21% in net profit from FY2017 to FY2023. The gross profit margin for FY2023 was 46.60%, and the return on equity (ROE) was 25.73% [4][36]. Market Trends - The report highlights a shift towards health-oriented products, with significant growth in the health snack segment, which is expected to grow at a CAGR of 7.20%. The company is also expanding its presence in e-commerce and overseas markets, which are projected to contribute to future revenue growth [3][4]. Product and Channel Strategy - The company is focusing on product innovation, with a strong emphasis on health and wellness trends. It is also reforming its distribution channels to enhance efficiency and reach, including a significant push into e-commerce and international markets [3][4][9].

以下文章来源于摩登消费 ，作者付艳翠 摩登消费 . 潮趣消费指南，摩登生活方式。 作者： 付艳翠 来源：摩登消费 （ID：modengxiaofei ) 在"你旺我旺大家旺""再看，就把你喝掉""三年二班李子明同学"等广告营销下，中国旺旺一度给 80、90后的童年记忆打下了深深烙印。 "我小时候每年过年家里都要买旺旺大礼包，记得有一年买大礼包送游戏光盘，我非常喜欢。它的 名字我现在还记得——《热血躲避球》，之后的日子我将这款游戏打通了一次又一次。"90后辰辰 向「摩登消费」回忆道。 从几年前开始，辰辰购买中国旺旺的频率越来越少。 "现在买旺旺产品的时候不多，就过年时偶尔看见好玩的产品才买。"辰辰表示，不是不喜欢旺旺 了，只是因为几年前她脸上开始长痘，就再不敢买类似的零食了。 当曾经旺旺的忠实粉丝们成长到需要控糖的年纪，中国旺旺终于遇到了"中年危机"。 中国旺旺2024财年上半年（截至2024年9月30日止6个月）业绩显示，其营收为108.77亿元，同 比下滑3.5%。事实上，自2012年旺旺集团营收首次突破200亿元后，旺旺营收至今仍在该数值上 下徘徊，总营收依然未超越2021年时的239.8亿高位。 距离旺 ...

Core Viewpoint - The rise of online shopping and live-streaming sales has significantly transformed consumer behavior and retail dynamics, leading to challenges for traditional brick-and-mortar stores [1][3]. Group 1: Industry Transformation - Online shopping has made it possible for consumers to purchase a wide variety of goods from home, contributing to the decline of physical retail stores, many of which have closed or transitioned to online platforms [3]. - Despite the convenience of online shopping, there remains a unique enjoyment in visiting supermarkets, which offer a sensory experience and a break from the high-intensity work life [3][5]. Group 2: Company Background - Wangwang Group, originally established as Yilan Food Industry Co., Ltd. in 1962, has evolved into a significant player in the snack food market, particularly known for its iconic products like Wangzai milk and various snacks [9][7]. - The company was founded by Cai Zhangshi and later transformed by his son, Cai Yanming, who took over management at a young age and aimed to shift the company from a low-margin OEM model to developing its own brand [9][10][12]. Group 3: Business Strategy and Growth - After initial struggles with product development and market fit, Cai Yanming successfully pivoted the company towards producing rice crackers, which became a key product and led to the rebranding as Wangwang Group [24][22]. - The opening of the Chinese market during the reform era provided a significant opportunity for Wangwang Group, allowing it to become the first Taiwanese company to register a trademark in mainland China and rapidly expand its operations [26][28]. - The company's strategic expansion into mainland China has resulted in substantial growth, establishing it as a leading food company in Asia and contributing to Cai Yanming's status as a wealthy entrepreneur [28][29]. Group 4: Current Position and Philosophy - Today, Wangwang Group continues to innovate and develop new products, maintaining a strong market presence and consumer loyalty [29]. - Cai Yanming emphasizes a commitment to being a responsible and patriotic entrepreneur, aligning the company's values with a broader national identity [31].