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给金融销售乱象套上紧箍咒
Jing Ji Ri Bao· 2025-07-27 22:17
Core Viewpoint - The introduction of the "Financial Institutions Product Appropriateness Management Measures" aims to enhance consumer protection in the financial market by regulating the sales practices of financial products and ensuring that sales personnel meet professional qualifications [1][2][4]. Group 1: Regulatory Framework - The new measures define appropriateness management as the obligation of financial institutions to understand both the products and the customers, ensuring suitable products are sold through appropriate channels [1][2]. - The products covered by the measures are categorized into two types: investment-type products with uncertain returns and potential principal loss, and insurance products [2][3]. Group 2: Implementation and Compliance - Financial institutions are required to conduct risk assessments and classify insurance products, aligning with the sales qualifications of personnel [3][4]. - The measures will enforce a four-tier sales qualification system for insurance sales personnel, ensuring they meet specific educational and experiential criteria [3]. Group 3: Consumer Protection - The measures aim to reduce mis-selling and protect consumers by requiring financial institutions to assess clients' financial situations and risk tolerance before product sales [2][4]. - The implementation of these measures is expected to standardize investor protection across various financial sectors, including banking, wealth management, trust, and insurance [4][5].