深圳商报·读创客户端记者 李佳佳 南澳海味街历史悠久，是珠三角知名的海产干货集散地。在大鹏新区市场监管部门持续指导和"小个 专"行业党委推动下，街区率先建立"先行赔付"制度，获评深圳市"放心消费承诺街区"。为贯彻落实促 进个体工商户发展和扩大内需、提振消费相关部署，大鹏新区"小个专"行业党委联合新区商务局、南澳 办事处全力推动商户数字化转型。 街区与平台深度合作，为商户提供全链路支持。每家店铺均设置统一制作的"上微信小店 送大鹏好 礼"台牌，并配有专属"小店码"。游客可随时扫码浏览商品、在线下单，更可一键将心仪干货作为礼物 分享给亲友，由商户直接快递到家，完美解决旅游手信携带不便的痛点，提升旅游购物的便利性与礼品 销售潜力。 数字化转型实现了商户、消费者与街区的共赢。商户借力微信小店拓展全国市场，销售渠道从线下扩展 到全国，并通过私域运营提升复购率；"扫码送礼"模式显著刺激了产品销售，消费者购物更便捷透明， 礼赠体验更具情感温度；街区则借助每年大鹏新区超2000万人次的游客资源，成功打造"上微信小店 送 大鹏好礼"的旅游消费新场景，为辖区特色产业发展注入新动能。 街区方面表示，接下来将持续强化"小个专"党建引 ...

Group 1 - The event "2025 Guangdong Winter Consumption Promotion and New Year Goods Festival" was officially launched in Yangjiang, aiming to stimulate consumer activity across all 21 cities in Guangdong Province [1][2] - The theme of the event is "Cantonese New Year Goods, Enjoy Shopping in Lingnan," featuring five major promotional activities to enhance consumer engagement and integrate various sectors [1] - The Guangdong Provincial Department of Commerce announced the second phase of the "Guangdong Quality Purchase" initiative, set to begin on January 1, 2026, offering consumption vouchers across four categories, including automotive and electronic products, to boost quality consumption [1] Group 2 - The event is part of a broader strategy to implement the provincial consumption season, benefiting the public and signaling Guangdong's commitment to boosting consumption and stabilizing growth [2] - During the festival, Yangjiang will host a three-day "Cantonese Enjoyable Winter, Yang Goods Shopping Tide" event, featuring ten exhibition areas, including traditional food and smart home appliances [4] - The city will also release thematic maps for shopping, dining, and tourism, along with a selection of 20 representative local products to enhance the integration of local specialties with gift consumption [4]

Core Viewpoint - The "Sanya Agricultural Products (Nanjing, Jiangsu) Supply and Marketing Connection Promotion Event" successfully took place, aiming to enhance the integration of Sanya's unique agricultural products into the Jiangsu and Yangtze River Delta markets [1][8]. Group 1: Event Overview - The event was attended by key officials from Jiangsu and Hainan provinces, highlighting the importance of agricultural collaboration [1]. - Sanya is leveraging its unique climate and ecological resources to promote modern agricultural transformation, focusing on standardization, branding, and industrialization [3]. Group 2: Product Highlights - Local enterprises showcased a variety of distinctive agricultural products, particularly tropical fruits such as mangoes, wax apples, and dragon fruit, which attracted significant attention from buyers [6]. - The event featured a diverse array of products, including beef jerky, health-oriented quail tea, coconut chicken, and high-quality seafood, emphasizing the unique flavors of Sanya [6]. Group 3: Strategic Partnerships - Strategic cooperation agreements were signed between Sanya Agricultural Products Distribution Company and several Jiangsu enterprises, marking a new chapter in agricultural collaboration between the north and south [8]. - The event is part of a broader initiative to enhance the agricultural supply chain, focusing on building an efficient and stable production and sales connection mechanism [10].