Group 1 - The core viewpoint of the article highlights the increasing trend of off-peak travel in China, particularly to destinations like Hainan, driven by rising ticket prices during peak seasons [1][3]. - Data from Meituan Travel indicates that the search volume for "Hainan cuisine" has increased by 33% and "Zhaocai vinegar hot pot" by 30% since September 1, with a 56% increase in bookings for five-star hotels in Hainan [3][5]. - The demographic of travelers is shifting, with a notable increase in post-00s visitors from regions like Jiangsu, Zhejiang, and Shanghai, who are willing to pay for deep experiences and engage with local culture [3][5][7]. Group 2 - The hospitality industry in Hainan is adapting to the changing customer base, with younger tourists and families becoming the main demographic, moving away from traditional corporate events [5][7]. - Hotels are enhancing their offerings with personalized and interactive experiences, such as sunset dinners and wellness activities, to cater to the preferences of younger travelers [5][7]. - The three-month period leading up to July saw a 207% year-on-year increase in overnight stays at the Sanya Coral Bay Mandarin Oriental Hotel, indicating a strong demand for unique and engaging experiences [7].

转自：新华财经 "9月初，北京飞三亚的单程机票才500多元，而国庆假期首日单程机票要2000多元，还是错峰季实惠。"北京游客叶女士准备错峰游海南。美团旅行数据显 示，9月国内十大"错峰游"目的地为：贵州、新疆、四川、海南、云南、青海、上海、湖南、内蒙古、天津。其中海南9月文旅增速同比上涨58%，位列全国 第4位。 吃喝玩乐住一站式体验，吸引消费者错峰旅游、深度打卡。以海南为例，美团旅行数据显示，9月1日以来，"海南菜"搜索量同比上涨33%，"糟粕醋火锅"搜 索量上涨30%，北京游客最喜欢搜索"糟粕醋火锅"，9月海南五星酒店预订增速上涨56%。 图为美团旅行数据 图为游客乘"玻璃船"感受果冻海（图源：三亚太阳湾柏悦酒店） "舌尖上的海南菜"引客来：海南高星酒店黑珍珠餐厅暑期增速90% "浮潜完就在酒店吃海南菜。糟粕醋汤底海鲜火锅、海南鸡饭、陵水酸粉吃个遍，没想到海南菜如此可口"，来自上海的游客程小姐表示。 "今年暑期，美团旅行带来的江浙沪00后游客增长明显。他们愿为深度体验付费，也习惯通过社交媒体完成从种草到下单的全流程。极具海南烟火气的本地 食材和对本地文化的深度诠释，是能吸引到年轻人的。"三亚太阳湾柏悦酒店 ...