Core Insights - Temu's strategic adjustment in response to the US-China tariff conflict has created significant industry disruption, particularly through its "semi-managed + Y2 model" which aims to navigate the challenges posed by rising customs costs and enhanced consumer experience [1] Temu Y2 Model: A "Light Asset" Experiment Under Tariff Pressure - The Y2 model is a product of policy-driven necessity, shifting seller focus from inventory management to supply chain optimization through a combination of "pricing authority + traffic support" [3] - A key innovation is the "segmented logistics control," which has reduced air freight costs by 17% through large-scale operations at domestic collection warehouses, while the mandatory use of Call waybill systems creates a closed-loop for end logistics data [3] - Sellers using the Y2 model have reported a decrease in logistics costs by $4.2 per order, but must increase inventory turnover rates to 2.3 times that of traditional models to offset conversion rate losses due to a 14-day delivery time [3] Temu Y2 Model: Three Major Pitfalls - Customs costs and compliance pressures require sellers to have robust customs qualifications or partnerships with third parties, with some product tariffs soaring to 245% and overall tax rates reaching 46.1%, necessitating cash flow reserves for customs guarantees [4] - Extended stocking periods provide sellers with more time but lead to longer consumer wait times, and strict adherence to platform logistics requirements limits sellers' choice of logistics providers, potentially harming consumer satisfaction and increasing after-sales costs [4] - Platform risk management and intensified competition arise from strict logistics management requirements, with false shipments triggering full refunds, and the potential for a surge in new Y2 store openings could exacerbate competition [4] Overseas Warehouse Model: A Survival Barrier Through Policy Cycles - Supported by various policies, the overseas warehouse model allows for bulk customs clearance, reducing tax rates and alleviating financial pressure through tax refunds upon export [5] - Local warehouse shipping significantly shortens logistics times, meeting Temu's requirements for shipping and collection efficiency, while both sellers and overseas warehouse service providers can monitor inventory in real-time to ensure timely replenishment [5] Conclusion: The Future of Cross-Border Trade - The true winners in the tariff and logistics battle will be those companies that can quickly build "elastic supply chains," combining the agility of the Y2 model with the stability of overseas warehouses to protect profit margins [6] - As cross-border trade enters a "micro-profit era," refined operational capabilities will become the critical factor for survival [6]

Group 1 - The Tianjin Municipal Government has issued a notice to construct a "big consumption" pattern, emphasizing the expansion and optimization of online consumption platforms [1] - The plan includes nurturing leading e-commerce enterprises and introducing retail e-commerce platforms in specific sectors, promoting the development of e-commerce and live-streaming economy [1] - The initiative aims to enhance the supply of imported consumer goods, increasing categories such as beauty, pharmaceuticals, and digital products, while exploring new models of "cross-border e-commerce imports + retail" [1] Group 2 - According to Xinda Securities, the global e-commerce penetration rate has been steadily increasing, with a robust growth in market size [1] - China's cross-border e-commerce industry benefits from manufacturing advantages, driving domestic products to go global with impressive growth rates [1] - The United States is identified as the largest market for China's cross-border e-commerce exports, with trade friction unlikely to diminish the competitive edge of domestic products [1] - Emerging markets like Southeast Asia and Latin America are expected to release considerable potential due to demographic dividends and improving infrastructure [1] Group 3 - According to Maigao Securities, the acceleration of brand globalization and the booming development of e-commerce are significant drivers for the growth of cross-border logistics [2] - The logistics market is undergoing upgrades and improvements in global logistics infrastructure due to the rise of cross-border e-commerce [2] - Direct mail international lines are rapidly emerging in cross-border logistics due to their low cost, fast delivery, and strong traceability [2] - The overseas warehouse model is favored by cross-border e-commerce companies for its high delivery efficiency, low logistics costs, and convenience in returns and exchanges [2]