Core Viewpoint - The article highlights a case of misleading branding on Alibaba's 1688 platform, where a consumer ordered a "Haier" refrigerator but received a product from a different brand, "Hai'er," which closely resembles the original brand name [1][4]. Group 1: Misleading Branding - A consumer purchased a "Haier" refrigerator for 358 yuan but received a "Hai'er" product instead, indicating potential false advertising [1][4]. - The Alibaba platform's customer service acknowledged that the involved merchant's practices were misleading and stated that actions would be taken against them [1][4]. - As of January 14, the problematic store was no longer searchable on the 1688 platform [1][4]. Group 2: Ongoing Issues - Despite the removal of the specific store, numerous products labeled "Hai'er" still exist on the 1688 platform [2][4]. - A separate inquiry revealed that another store claimed to sell "Haier" gas water heaters but was not affiliated with the actual Haier brand, indicating a pattern of counterfeit products [8]. - The price of products labeled as "Haier" is significantly lower than genuine Haier products, with some "Haier" labeled refrigerators priced at 203 yuan compared to over 600 yuan for authentic Haier models [8].

Core Viewpoint - Haier showcases its comprehensive smart water solutions at the 138th China Import and Export Fair, aiming to redefine the home water experience for global users [1] Group 1: Hot Water Solutions - Haier addresses concerns of families with children regarding bathing water quality and maintenance costs by offering a full range of innovative hot water solutions [3] - The electric water heater features high-quality seamless tanks and enamel heating tubes, combined with a BPS sterilization system for safe and healthy water use [3] - The instant heating 4D constant temperature system ensures stable water temperature throughout bathing, enhancing comfort and safety [3] Group 2: Water Purification Solutions - Haier's upgraded water purification products meet diverse instant drinking needs and address health concerns related to household drinking water [6] - New products feature a UV sterilization module and an intelligent purification system for direct drinking without tanks [6] - The hot drink machine offers rapid heating and precise temperature control, improving water retrieval efficiency while ensuring drinking health [6] Group 3: Heating Solutions - Haier provides a diverse range of heating options, including heat pumps, electric heating, and boilers, tailored to different regional needs [7] - The heat pump heating system uses environmentally friendly refrigerants and maintains stable operation in low-temperature environments [7] - Electric heating products focus on multiple safety protection systems, while boiler products are designed for efficient combustion and customized solutions [7] Group 4: Overall Strategy - At the fair, Haier emphasizes a user-centered approach to develop comprehensive water solutions, aiming to enhance the smart water experience across all household scenarios [9] - The company seeks to set new industry standards for home water experiences and convey innovative possibilities for future home water lifestyles to the global market [9]