12月23日，影石创新法务部晒出网友举报的水军线索证据：一推广众包平台打着"品牌种草"的名义发布付费招募通告，明细中却明确标注"产品 负面评价内容推广"，发布一条相关内容的稿费最高达2000元，目前已有超1000人报名参与。针对此类恶意造谣、组织诋毁品牌的违法违规行 为，影石法务部发起全网悬赏，公开征集相关线索，若线索被公安机关采纳，最高可给予10万元奖励。 据了解，12月22日，影石创新（688775）法务部官微已发布声明称，公司旗下首款全景无人机"影翎Antigravity A1"上市两周内，网络上集中涌 现超过2500条恶意不实攻击信息。公司已完成相关证据固定，向公安机关报案后已获正式立案，查实包括某自媒体账号在内的主体存在发布虚 假信息、误导公众的行为。声明提及，网上不实信息涵盖伪造消费者负评、诋毁产品质量及品牌声誉、编造不实销量信息等，影石欢迎客观监 督，但将依法追究牟利性造谣传谣、不正当竞争类违法违规行为的责任。 影石创新表示，为打击此类行为，公司启动了黑水军线索公开征集机制，并对有效线索给予现金奖励，征集启动后，影石收到大量网友举报，在 对线索初步整理中发现，相关水军行为呈现出多样化的操作方式， ...

Core Viewpoint - A product claiming to be "99% pure Antarctic krill oil" from "Beijing Tongrentang" actually contains no krill oil, misleading consumers and raising concerns about brand integrity and consumer protection [1][4]. Group 1: Product Misrepresentation - The product's packaging prominently features "Beijing Tongrentang," leading consumers to believe it is from a reputable source, while the actual brand is "Tongrentang (TRT)" [1]. - The product claims to have a phospholipid content of 43%, but it contains no krill oil at all, undermining the quality associated with the Tongrentang brand [1][4]. - The infringing company, Beijing Tongrentang (Sichuan) Health Industry Co., Ltd., is being sued by Beijing Tongrentang Health Pharmaceutical Co., Ltd. for trademark infringement [1][5]. Group 2: Manufacturer's Accountability - The manufacturer, Anhui Habao Pharmaceutical Co., Ltd., has faced multiple administrative penalties in the past three years for label non-compliance and advertising violations [3]. - The out-of-line pricing of the product raises questions about the manufacturer's practices, suggesting a lack of transparency and accountability [3][4]. - The infringing company claims ignorance of the misleading packaging, but the circumstances suggest otherwise, indicating potential complicity [3]. Group 3: Brand Integrity and Consumer Trust - The "Tongrentang universe" is described as a chaotic marketplace where many products misuse the Tongrentang name, threatening the brand's reputation built over centuries [4]. - Beijing Tongrentang emphasizes the importance of maintaining its brand integrity and has repeatedly stated that it has never authorized the use of its trademark by subsidiary companies [4]. - The company is committed to legal action to protect its brand and consumer rights, highlighting the need for stricter regulatory oversight to prevent such abuses [5][7].

在拼多多平台运营中，未授权销售行为常导致品牌价格体系混乱、正品信任度下降。品牌若想高效解决此类问题，需跳出单一 投诉思维，通过 "平台合规举报 + 行政监管介入 + 专业协助补充" 的组合策略，构建全方位维权体系，切实守护自身权益与市场 秩序。 一、拼多多知识产权平台：官方投诉的核心流程 通过拼多多官方知识产权保护平台投诉，是打击未授权销售的直接途径，成功后可促使平台对卖家采取删除链接、下架商品等 处罚。想要提升投诉成功率，需严格遵循 "账号注册 - 资质提交 - 举证投诉" 三步流程： 1. 注册合规投诉账号 除平台投诉外，品牌还可借助行政力量强化维权效果，主要有三种方式： 首先在拼多多知识产权保护平台完成账号注册，关键是上传合法的投诉主体证明 —— 个人投诉需提交身份证信息，企业投诉则 需提供营业执照等材料，确保投诉主体身份真实有效，这是后续所有操作的基础。 2. 提交关键资质证明 资质证明的完整性直接决定投诉能否通过初筛。若未授权卖家擅自使用品牌商标，品牌可以 "商标权侵权" 为由投诉，需提交商 标证书、注册号、有效期证明，以及续展、转让、变更等补充材料；若投诉方与商标权利人非同一主体，还需额外提供权利 ...

Core Viewpoint - Gree Electric Appliances has taken legal action against a certain MCN company for spreading false information that damages its brand reputation, resulting in a court ruling in favor of Gree [2][5] Group 1: Legal Action and Court Ruling - Gree Electric Appliances filed a lawsuit against an MCN company for publishing numerous false claims related to the company, including fabricated customer complaints and derogatory language [2] - The court has ruled that the MCN company must publicly apologize and keep the apology pinned for 30 days, in addition to compensating Gree Electric Appliances with 160,000 RMB for economic losses [2] Group 2: Brand Protection and Commitment - Gree Electric Appliances emphasizes that the internet is not a lawless space and that any infringement will be legally pursued [5] - The company remains committed to providing high-quality products and sincere services to the public while using legal means to protect its brand dignity [5]

Core Viewpoint - The article discusses the strategic maneuvering of a company named "胖都来" (Pang Dou Lai) that closely mimics the successful brand "胖东来" (Pang Dong Lai) to exploit market gaps and gain consumer attention while navigating legal boundaries [1][2][7]. Group 1: Market Strategy - "胖都来" targets a market gap by entering a region where "胖东来" has no physical presence, leveraging the controversy around its name to generate buzz and attract customers [2][9]. - The company employs a low-cost marketing strategy by creating a buzz through celebrity endorsements and social media, effectively reducing customer acquisition costs to 30% of traditional methods [8][9]. - The brand's strategy includes mimicking "胖东来" in visual identity and service promises, capitalizing on consumer confusion to drive foot traffic [6][17]. Group 2: Legal and Ethical Considerations - "胖都来" appears to test legal boundaries by registering similar trademarks in advance, indicating a calculated approach to avoid direct legal confrontation with "胖东来" [4][5]. - The article highlights the challenges of brand protection in China, where the cost of legal action often outweighs the benefits, leading many companies to forgo necessary protections [12][16]. - The existence of professional "hit-and-run" litigators complicates the legal landscape, making it difficult for brands like "胖东来" to effectively defend their trademarks [16][19]. Group 3: Consumer Perception and Brand Trust - Consumer recognition is fragile, with 63% mistakenly believing "胖都来" is affiliated with "胖东来," showcasing the reliance on brand symbols over product quality [17][18]. - The article warns that while "胖都来" may gain initial traction, long-term success hinges on delivering quality service and maintaining consumer trust, which is difficult to achieve through imitation [10][11]. - The potential for negative consumer backlash is significant if "胖都来" fails to meet the expectations set by "胖东来," which could lead to a rapid decline in customer loyalty [11][24]. Group 4: Lessons for Small and Medium Enterprises - The case of "胖都来" serves as a cautionary tale for SMEs, emphasizing the importance of building a unique brand identity rather than relying on imitation [20][22]. - Companies are encouraged to focus on differentiation and innovation to create genuine value for consumers, rather than attempting to capitalize on the success of established brands [22][25]. - The article concludes that true business success comes from creating a value-driven community rather than merely competing for market share through imitation [25][26].