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大数据观察·海洋经济活力足|海岛游 带动消费新需求
Sou Hu Cai Jing· 2025-08-12 10:37
Core Viewpoint - The article highlights the transformation of Zhoushan, Zhejiang, into a world-class tourist destination through the enhancement of its cultural and tourism industry, showcasing new experiences and improved services for visitors [2][3]. Transportation Innovations - The introduction of the "Island Express" helicopter service has significantly improved inter-island transportation, reducing travel time to East Ji Island from nearly 2 hours by ferry to about 30 minutes by helicopter, with a ticket price around 600 yuan [3][4]. - During the recent "May Day" holiday, the helicopter service operated 4 flights daily, achieving full capacity on most trips, indicating strong demand for this new travel option [3][4]. Tourism Development - The local government has been actively developing unique tourism routes and attractions, such as the "Romantic Island" concept on Baisha Island, which includes new scenic spots and facilities to enhance visitor experiences [5][6]. - In the first seven months of the year, Zhoushan received approximately 14 million tourists, marking a year-on-year increase of 13.9%, reflecting the growing popularity of the region [6]. Digital Integration - The launch of the "You Shengsi" WeChat mini-program has streamlined the booking process for tourists, allowing them to manage their travel needs in one place, which has improved customer satisfaction and business for local operators [7][8]. - The mini-program utilizes artificial intelligence to recommend itineraries based on popular attractions and proximity, enhancing the overall travel experience for visitors [8]. Future Prospects - Zhejiang province aims to develop its island tourism industry further, with plans to attract 100 million visitors annually to its top ten island parks by 2026, indicating significant growth potential in the sector [8].
浙江舟山:海岛游带动消费新需求
Sou Hu Cai Jing· 2025-08-12 01:52
Core Viewpoint - The article highlights the transformation of Zhoushan, Zhejiang, into a world-class tourist destination through enhanced travel services and diversified tourism experiences, showcasing the integration of technology and local culture in tourism development [4][10]. Group 1: Tourism Development - Zhoushan is enhancing its tourism industry by improving service quality and efficiency, aiming to become a world-class travel destination [4][10]. - The introduction of the "Island Express" helicopter service has significantly reduced travel time between islands, with a ticket price of around 600 yuan, and has seen high demand during peak seasons [5][6]. - The local government is actively developing unique tourism routes and attractions, such as the "Romantic Island" concept on Baisha Island, to enrich visitor experiences [7][8]. Group 2: Visitor Experience - Tourists are increasingly using mobile applications for seamless travel planning, including booking accommodations and activities, which enhances convenience and satisfaction [9][10]. - The integration of cultural elements, such as film locations and historical exhibits, is attracting younger visitors and creating a vibrant tourism atmosphere [6][7]. - In the first seven months of the year, Zhoushan received approximately 14 million visitors, reflecting a year-on-year growth of 13.9% [8]. Group 3: Future Prospects - The Zhejiang provincial government plans to develop ten major island parks, aiming to attract 100 million visitors annually by 2026, indicating significant growth potential for the island tourism sector [10].