Core Insights - During the 2025 National Day and Mid-Autumn Festival holiday, Hainan Strait Shipping Co., Ltd. provided comprehensive volunteer services to travelers, with a total of 506 volunteer shifts and 5616 hours of service [1] Group 1: Offline Service Initiatives - At Haikou New Port, the company organized 4-8 employee volunteers and 10 student volunteers daily to assist at key points such as self-service ticket machines and waiting areas [3] - In Xuwen Port, a collaborative model involving government, enterprises, and social organizations mobilized 30 social volunteers daily for emergency transport assistance [3] - At Haian New Port, 6 employee volunteers were deployed daily to enhance the service network, helping elderly travelers with luggage and guiding them through boarding procedures [3] Group 2: Online Service Enhancements - The "Strait AI Little Bearer" intelligent customer service was launched during the holiday to capture traveler inquiries and provide personalized responses [4] - Customer service personnel acted as "online volunteers," proactively addressing private messages and enhancing service responsiveness [4] Group 3: Brand Development and Community Engagement - The "That Shade of Blue" volunteer service brand, established in 2018, emphasizes safety, integrity, care, and efficiency, becoming a recognizable symbol for travelers in need [5] - The team formed a "Hometown Service Squad" leveraging language skills to overcome communication barriers and reach a broader traveler demographic [5] - The company plans to continue developing the volunteer service brand and optimize its service model to provide high-quality, efficient, and warm services for travelers [5]