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海底捞“联姻”火山引擎,用AI“涮”出火锅行业新未来
Core Insights - Haidilao is embracing artificial intelligence (AI) to enhance customer experience and operational efficiency amid industry competition and growth challenges [1][3] - The company has partnered with Volcano Engine to implement AI decision-making systems across its nationwide stores by 2024, showcasing its commitment to innovation [1][2] Group 1: AI Implementation - Haidilao has developed an AI assistant named "Xiao Lao Lao" for customer interactions, which personalizes recommendations and reduces wait times by approximately 30% [2] - The AI system utilizes over 150 high-value tags to cover the entire customer lifecycle, improving service quality and operational efficiency [1][3] - The introduction of AI has led to a more than 50% increase in the efficiency of marketing strategies, automating data processing and refining membership operations [3] Group 2: Employee Engagement - The company has created an AI platform called "Haidilao Da Ming Bai" to assist employees with various inquiries, including training, benefits, and psychological counseling [2] - This integration of AI into daily operations has significantly enhanced internal efficiency, making AI a regular part of employee interactions [2][3] Group 3: Strategic Vision - Haidilao aims to differentiate itself in a saturated market by leveraging AI as a strategic tool for growth and brand enhancement [3] - The company's approach reflects a shift from traditional management methods to a more technology-driven operational model, positioning it as a leader in the industry [1][3]