Core Insights - Didi has formed a strategic partnership with Haidilao, marking its first collaboration with a hotpot restaurant brand, aiming to create an "mobility + dining" scenario [1] - The partnership allows for mutual integration of membership systems, exploring new value-added services [1] - Didi has also engaged in similar cross-industry collaborations with hotel brands such as Huazhu, Hilton, and Atour, covering multiple scenarios including food, accommodation, and transportation [1][9] Membership Benefits - Didi's mileage membership system allows users to accumulate mileage points through rides, unlocking different levels (V1 to V8) with various benefits such as discounts on rides, quick responses, and free rides on shared bikes [2][9] - Members at V7 can exchange for Haidilao's Jin Hai membership, receiving dining coupons and other perks, while V8 members can access additional benefits like exclusive dining channels and gifts [1][5] - The partnership enables members to enjoy benefits across different brands, such as free breakfast, room upgrades, and discounts on accommodation from hotel partners [1][5][9] Cross-Brand Integration - The collaboration emphasizes a multi-brand linkage that enhances user experience by providing practical, convenient, and cost-effective services [9] - Didi's approach to integrating various high-frequency scenarios through its membership system may set a trend for experiential consumption in the future [9]

Core Insights - Didi has formed a strategic partnership with Haidilao, marking its first collaboration with a hotpot restaurant brand, aiming to create a combined "transportation + dining" experience [1] - The partnership allows for mutual integration of membership systems, offering customized benefits to users [1] Group 1: Membership System - Didi's mileage membership system allows users to accumulate mileage points through rides, unlocking different levels of benefits from V1 to V8 [1] - Users can match their Didi membership level with corresponding Haidilao membership, gaining access to various rewards such as dining coupons and exclusive gifts [1] Group 2: Benefits and Services - The V7 and V8 membership cards for Haidilao users include popular travel benefits, such as a fast response service for quicker ride requests during peak times [2] - Members can utilize "no cancellation fee" benefits, where the platform covers cancellation costs if plans change unexpectedly [2] - Additional benefits include "rapid compensation" for billing issues, "no car compensation" for delays in vehicle response, and monthly exclusive ride vouchers [2]