Core Insights - The "World of Shangri-La: Coffee & Tea in the Snow Mountains" cultural and tourism creative exhibition is taking place in Shanghai from October 22 to 26, 2025, showcasing the unique highland culture of northwest Yunnan through a coffee and tourism theme [1][3]. Group 1: Exhibition Highlights - The exhibition features four functional areas, including a tourism promotion area showcasing videos of famous attractions like Pudacuo National Park and Songzanlin Temple [1]. - A coffee sales area includes a copper hand-drip stand shaped like the Shangri-La mountain range, offering five limited edition drinks that attract coffee enthusiasts [1]. - The surrounding display area features practical and collectible cultural products, such as Tibetan-style coffee cups and "God Mountain Awakening" coffee soap [1]. - An interactive game area engages families and young people, creating a lively atmosphere with all-day interactive games [1]. Group 2: Special Drinks - Seven limited edition drinks have become popular, each reflecting highland characteristics, such as the hand-crafted butter tea latte and Matsutake cold brew [5]. - The "Merit Starry Dirty" drink uses butterfly pea flower and gold powder to recreate the romantic scenery of snow-capped mountains at night [5]. - The "Holy Land Dawn" drink features barley wine milk foam and gold leaf, resembling the majestic "Golden Mountain" effect [5]. - Traditional butter tea retains ancient Tibetan craftsmanship, while butter bulletproof coffee caters to urban lifestyles [5]. Group 3: Visitor Engagement - The exhibition has attracted over 20,000 visitors so far, highlighting the growing interest in the "Coffee and Snow Mountain" experience [5].