Core Viewpoint - The article highlights the participation of HiPP in the 31st Annual Conference of the China Dairy Industry Association and the 2025 China Dairy Technology Expo, focusing on innovation and consumer upgrades in the dairy industry [1] Product Launch and Innovation - HiPP showcased several products, including the premium HiPP A2 protein milk source, which continues to provide comprehensive nutritional advantages [3] - The newly launched products are specifically developed for different demographics, such as HiPP Zhi Zhuo, which features 43 times milk gold and 95% lactoferrin to support infant immunity [5] - HiPP Tian Zhi selects milk sources from the 37° south latitude, utilizing small molecular proteins to reduce gastrointestinal burden for infants while offering ten brain-nourishing nutrients [7] - HiPP Nutrition Planet Gao Er Xing targets children aged 3-12 years, incorporating 15 times CBP and 1300mg of calcium to support bone growth, along with five major growth factors [9] - HiPP 1897 Mommy Milk Powder uses fresh A2 protein raw milk and includes a proprietary probiotic blend to aid maternal health during pregnancy and breastfeeding [11] Research and Quality Assurance - HiPP leverages its century-old Dutch dairy heritage and a global R&D system to ensure quality control from farm to table, maintaining high product quality and nutritional stability [13] Industry Impact and Future Outlook - HiPP embodies the brand philosophy of "comprehensive nutrition refined over a century," providing scientifically superior choices for Chinese families and driving innovation in the dairy industry [15] - The company is committed to meeting the evolving nutritional needs of the maternal and infant sector, positioning itself as a key player in advancing the industry while contributing to sustainable development [15]